Money Talks Uchungechunge Lwemidwebo by Chia-Liang Lin

Money Talks Uchungechunge Lwemidwebo by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2021 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2021

Money Talks Uchungechunge Lwemidwebo

by Chia-Liang Lin

Client: Huzhou University

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Money Talks Uchungechunge Lwemidwebo

I-Money Talks uchungechunge lwemidwebo eluphawula ngenkohlakalo phakathi kwezikhulu zombuso. Lolu chungechunge lubonisa amakhulukhulu amadlozi/imimoya efanekisela ubugovu obufihliwe, imithetho engashiwongo kanye nokulandelwa kobudumo nengcebo. Imifanekiso emnyama neyesabekayo ibekwe iphikisana nesithombe esihle sabantu sezikhulu emphakathini. Umdwebo ngamunye ulinganiselwa ku-297 ngo-420 amamilimitha futhi wakhiqizwa ngokusebenzisa i-Adobe Photoshop kanye ne-Illustrator. Le midwebo icela uhulumeni oqotho, ukukhuthala kanye nobulungiswa, ngesikhathi inikeza ababukeli isipiliyoni sobuciko.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Money Talks Uchungechunge Lwemidwebo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Money Talks Uchungechunge Lwemidwebo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Money Talks Uchungechunge Lwemidwebo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The officialdom is a pool of deep water, dirty, chaotic and muddy, just like hundreds of ghosts that haunt at night. They are being an official, not seeking benefits for the people, but pursuing fame and fortune. This is a bad social atmosphere. There are unspoken rules everywhere. The ugly state of pursuit of these rights is the source of depraved social psychology. Therefore, the design team think that it is the best to use hundreds of ghosts to embody these twisted and terrifying situation.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Money Talks, Anti-Corruption, With the people in my heart
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Money Talks is a condemnation of modern officialdom and social corruption. The series of works are hideous, showing the darkness behind the positive image of officialdom via images of hundreds of ghosts. The design team wanted to tell the officials that they should make every effort to govern, act honestly, be diligent for the people, and uphold justice. The design team hope that people get spiritual encouragement, ideological enlightenment and even spurs on words and deeds while providing people with artistic enjoyment, . This is the desire for honest and justice for modern officialdom in this series.
Inspiration: The design concept of Money Talks is derived from some things that people have experienced and seen before and more and more movies and TV series adapted from real events. Based on these and collected data, the design team sort out the general direction through investigation and propose myself. Finally, after discussing and revising with team members, formally confirm the visual sense of officialdom. The Money Talks is just like the name, it is to surface the ugliness and darkness in the officialdom.
Project Duration: This project was created and completed between January and June 2020 in Ningbo, China.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Team Members: CHIA-LIANG LIN
CHENG-YI YANG
TUBINJIAN SHEN
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHENG-YI YANG
Designer: TUBINJIAN SHEN
Illustrator: TUBINJIAN SHEN