New HQ New Rules Uhlelo Lwezimpawu ngu-Hd Communication Kft.

Umdwebo New HQ New Rules Uhlelo Lwezimpawu ngu-Hd Communication Kft. ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IsilivaIgrafikhi· 2021

New HQ New Rules Uhlelo Lwezimpawu

ngu Hd Communication Kft.

Iklayenti: Magyar Telekom

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Igrafikhi

35,194

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#112485

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-New HQ New Rules Uhlelo Lwezimpawu

New HQ New Rules uhlelo lwezimpawu oludalelwe ikomkhulu elisha likaMagyar Telekom. Le zimpawu zethula uhlu lwemithetho maqondana nokuziphatha ehhovisi. Umklamo uhlanzekile kodwa ubuye ube nokudlala, ngakho imithetho izwakala imema kunokuba iphoqe. Imifanekiso ikhombisa izimo zansuku zonke zasehhovisi ngokuhlekisa nangokuthinta kobuntu. Isitayela sesimanje esidala siphambana nobukhulu nesimo sanamuhla sesakhiwo. Inhloso ukudala umuzwa osheshayo nokukhuthaza abantu ukuba balandele imithetho ngokumamatheka.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

New HQ New Rules Uhlelo Lwezimpawu iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. New HQ New Rules Uhlelo Lwezimpawu ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. New HQ New Rules Uhlelo Lwezimpawu iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
Amathegi: Office building, Signage, Illustration, Design, System of Norm
Ugqozi: The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
Ubude Bephrojekthi: Permanent
Amalungu Eqembu: Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi

Funda Isitatimende Sabezindaba

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