Low Classic Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo by Yaman Hu

Low Classic Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo by Yaman Hu is a highly esteemed winner of the very prestigious 2021 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2021

Low Classic Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo

by Yaman Hu

Client: Low Classic

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Low Classic Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo

Umbhalo Wencwadi: Low Classic ubunikazi bomkhiqizo obudalelwe ibhrendi lezokwenza izingubo elizimele. Ubunikazi buphefumulelwe amamagazini ezokwenza izingubo ayekhona ngeminyaka yawo-1980. Kusetshenziswa izinombolo zamibala efiphele kanye nesakhiwo esiphula igridi. Ubhalo lwamagama lukhulisiwe ngokweqisa futhi luhlangene namavakashi amahle, futhi lwakha ulimi oluyinhloko lokubukwa lwebhrendi. Zombili izinsizakusebenza ezishicilelwe kanye nezidijithali zifakiwe, njengamaphosta, izithombe zezinkundla zokuxhumana, ama-imeyili kanye nezibhaneli zewebhu. Izinsizakusebenza ezishicilelwe zikhiqizwa ngamaphepha aphindaphindiwe kusetshenziswe ngaphandle kokusebenzisa izibumbi eziyingozi. Injongo ukunika okubukeka kwendabuko isakhiwo esidijithali esicwengiswe kahle.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Low Classic Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Low Classic Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Low Classic Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Dimensions & Packaging: 1920px*1280px
Tags: Identity, digital design, fashion, typography
Production Technology: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Design Challenge: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Research: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Inspiration: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Project Duration: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Operation Flow: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Team Members: Creative Director: Yaman Hu
Designer: Yaman Hu