C-MAX Branding Identity Ubunikazi Bobumakethe by Fengnan Lin

C-MAX Branding Identity Ubunikazi Bobumakethe by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2021

C-MAX Branding Identity Ubunikazi Bobumakethe

by Fengnan Lin

Client: C-Max

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About C-MAX Branding Identity Ubunikazi Bobumakethe

Ubunikazi Bobumakethe be-C-MAX luhlelo lobunikazi obubonakalayo olwakhelwe inkampani yetheknoloji esebenza kwi-cloud computing kanye ne-big data. Uphawu luhlanganisa izinhlamvu CMAX namaphawu ejwayelekile ekhodi, okubandakanya izibonda ezigobile (angle brackets), umugqa (dash) kanye nomcibisholo (arrow), okumele ukubalwa kanye nokuhamba okuhleliwe kwedatha. Umbala omnyama uveza ukunembeka, kuyilapho izithombe ezinemibala ezisiza ziphakamisa umhlaba okhanyayo owakhiwe ngetheknoloji. Ubunikazi busetshenziswa kumakhadi ebhizinisi, amakhadi omsebenzi, amabhuku okubhala kanye namasaka ekhanvasi, kusetshenziswa uphrinti wemibala emine (four-color printing) kanye nokugcotshwa nge-UV (UV glazing).

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

C-MAX Branding Identity Ubunikazi Bobumakethe iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. C-MAX Branding Identity Ubunikazi Bobumakethe ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. C-MAX Branding Identity Ubunikazi Bobumakethe iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging: Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags: Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology: Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge: Looking for representative symbols and languages of computing classes.
Research: Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration: People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration: Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow: Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents: Copyrights belong to Fengnan Lin, 2020.
Team Members: Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits: Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.