Lunema Specimen I-Typeface Book by Paul Robb

Lunema Specimen I-Typeface Book by Paul Robb is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Igrafikhi Competition Category.

IsilivaIgrafikhi· 2021

Lunema Specimen I-Typeface Book

by Paul Robb

Client: Salt & Pepper

Umklomelo Wesiliva we-A' Design Award Winner in Igrafikhi Category

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Verified Award Winner

Verify Award Status for #116645

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lunema Specimen I-Typeface Book

I-Lunema iwuhlobo lwesimanje olunesitayela se-neo-grotesque sans serif olunokugqama okuqinile kwejometri. Umndeni osebenzayo we-san serif ongakwazi ukumelana nesikhathi, ngenkathi usazizwa wesimanje futhi uhlukile. Umumo wohlamvu ngalunye uklanywe ngokunaka okukhulu emininingwaneni ukuze kuqinisekiswe ukufaneleka kosayizi abakhulu nabancane ngenxa yezicupho zikayinki ezijulile ezihlukile. Zonke izisindo eziyi-10 zinesethi ye-Glyph yesiLatin enwetshiwe enezinye izindlela nama-ligature.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Lunema Specimen I-Typeface Book iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Lunema Specimen I-Typeface Book ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Lunema Specimen I-Typeface Book iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. The font to be highly legible in smaller point sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
Dimensions & Packaging: The font is produced in 10 weights and styles
Tags: Type design, font
Production Technology: Typeface realized in Glyphs
Design Challenge: The challenge was to create a stylish modern font with sweeping forms that were and covered problems when used in smaller point sizes but create distinctive stylish forms.
Research: We studied early and late 1900 century san serif fonts, used in high volume printing runs where a problem of legibility was defined by the print process.
Inspiration: The design was inspired by 1900 century san serif typeface used in telephone books. The design uses modern and generous stylish glyph forms allowing the font to be used both in smaller point sizes and at large point sizes to create an original branding typeface.
Project Duration: The project began in July 2020 with the commercial license released by Monotype in December 2020
Operation Flow: The commercial font is used primarily by branding and communications design
Team Members: Paul Robb
Moira Bartoloni
Federica Simone
Image Credits: @ Salt & pepper Studio / Paul Henry Robb