Umdwebo Umano Uphawu Lwebhrendi ngu-Ruis Vargas ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2021

Umano Uphawu Lwebhrendi

ngu Ruis Vargas

Iklayenti: Laika

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#116954

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Umano Uphawu Lwebhrendi

Umano luphawu lwebhrendi olwakhelwe ibha yehhotela eSao Paulo, eBrazil. Lolu phawu lususelwa ku-cultural anthropophagy, umqondo wezincwadi ohlanganisa ubuhlakani nokuchaza kabusha ngokukhululekile imithelela evela ngaphandle. Lo msebenzi ufaka phakathi i-logotype, amakhadi ebhizinisi ku-phepha le-offset elingu-300 gram, imenyu, isikhwama, ukwakhiwa kobuso (surface design) namaphosta acindezelwe ku-phepha le-offset elingu-75 gram futhi anamathiselwe ezindongeni zangaphakathi. Imidwebo nokwakhiwa kwezakhiwo kuhlangana ndawonye ukwakha izindaba zokubukwa ezichaza kabusha izinto ezibonakalayo edolobheni kanye nezinkondlo zendawo. Inhloso ukusuka ethoneni elisemthethweni lamabha ahlala emahhotela avamile.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Umano Uphawu Lwebhrendi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Umano Uphawu Lwebhrendi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Umano Uphawu Lwebhrendi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
Izilinganiso Nokupakisha: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Amathegi: Brand, poster, logotype, illustration, visual identity, Laika Design
Ubuchwepheshe Bokukhiqiza: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Inselele Yokudweba: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
Ucwaningo: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Ugqozi: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Ubude Bephrojekthi: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Ukuhamba Kokusebenza: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Amapathenti: Laika Design
Amalungu Eqembu: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Amakhredithi Ezithombe: Laika Design