Timing Sauce Ukwakhiwa Kwebhrendi by Wai Ching Chan

Timing Sauce Ukwakhiwa Kwebhrendi by Wai Ching Chan is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2022

Timing Sauce Ukwakhiwa Kwebhrendi

by Wai Ching Chan

Client: Timing Sauce

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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Verified Award Winner

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Colors

The Design

About Timing Sauce Ukwakhiwa Kwebhrendi

I-Timing Sauce iyiphrojekthi yokwakha ibhrendi eyenzelwe umkhiqizi wesosi. Umsebenzi uhlanganisa igama lebhrendi elisha, ilogo, ukuphakwa kanye nezinsiza zokuthengisa. Igama langaphambilini lalibhekisela kupasta, okwakungahambisani nemikhiqizo ethengiswayo, ngakho igama elisha lakhethwa. Ilogo isebenzisa izimo ezingaqondakali ngokusobala eziphakamisa isosi kanye nobuso obumamathekile. Ucwaningo lombala lwaqondisa uhlu lwemibala, futhi izinhlanganisela ezimbalwa zombala zahlolwa ukuze zidlulise injabulo nesifiso sokudla. Amalebula ashicilelwe kuphasitiki i-PVC ecwebezelayo evikela amanzi, futhi enziwa ngezilinganiso ezintathu zamabhodlela ama-120, 150 nawama-180 millilitha.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Timing Sauce Ukwakhiwa Kwebhrendi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Timing Sauce Ukwakhiwa Kwebhrendi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Timing Sauce Ukwakhiwa Kwebhrendi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Dimensions & Packaging: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Tags: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Production Technology: Label Material: PVC gloss label waterproof
Design Challenge: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Research: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Inspiration: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Project Duration: Hong Kong