Lays Heartwork Umkhankaso Wokukhangisa by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Ukukhangisa Competition Category.
IsilivaUkukhangisa· 2021
Lays Heartwork Umkhankaso Wokukhangisa
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Umklomelo Wesiliva we-A' Design Award Winner in Ukukhangisa Category
Verified Award Winner
Verify Award Status for #118793The Design
About Lays Heartwork Umkhankaso Wokukhangisa
I-Lays Heartwork ngumkhankaso wokukhangisa owenzelwe ibhrendi ye-Lays ngesikhathi sobhubhane lwe-Covid-19. Lo mkhankaso ubonga abantu abasebenza ngemuva kwezigcawu ngaphakathi koketango lokwazisa lwe-Lays, kubandakanya abalimi, abasebenzi basezimbonini, abashayeli bamaloli, abadayisi kanye nabasebenzi bokuletha izimpahla. Imibala eqhakazile nenethemba ihlanganiswa nemiyalezo eqondile yokubonga kuwo wonke umklamo wepakethe. Ipakethe ngalinye liba yisikhumbuzo sabasebenzi bomphakathi abangavamile ukubongwa mathupha. Inhloso ukukhombisa ukuthi umsebenzi onjalo wansuku zonke awuwona nje umsebenzi onzima, kodwa ungumsebenzi wenhliziyo.
The Recognition
About the Umklomelo Wesiliva we-A' Design Award
Lays Heartwork Umkhankaso Wokukhangisa iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Lays Heartwork Umkhankaso Wokukhangisa ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Lays Heartwork Umkhankaso Wokukhangisa iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Inspiration
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
- Team Members
- PepsiCo Design & Innovation
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