Adrenaline Space Primary Function: Ukuphakethwa Kweziphuzo Zamandla by PepsiCo Design and Innovation

Adrenaline Space Primary Function: Ukuphakethwa Kweziphuzo Zamandla by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Ukudizayina Ukupakisha Competition Category.

IsilivaUkupakisha· 2021

Adrenaline Space Primary Function: Ukuphakethwa Kweziphuzo Zamandla

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Umklomelo Wesiliva we-A' Design Award Winner in Ukupakisha Category

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The Design

About Adrenaline Space Primary Function: Ukuphakethwa Kweziphuzo Zamandla

Book Text: I-Adrenaline Space iyidizayini yokuphakethwa yohlobo olulinganiselwe lweziphuzo zamandla ezithengiswa eRussia. Le dizayini igubha ukuhlolwa komkhathi futhi isekela isikhundla sebhrendi sokukhuthaza abathengi ukuba badlule imikhawulo yabo siqu. Umthala wezinkanyezi zegolide ezicwebezelayo umiswe ngemuva okuluhlaza okujulile, okudala isimemo esibonakalayo sokufinyelela ezingqondweni ezintsha. Le phakethe futhi ikhuluma ngokwengezwa kojusi futhi igqamisa izithako nezinzuzo zekhefeni, amavithamini ne-taurine. Lo mqondo wenziwe njengempendulo yombuzo weklayenti lokuthengisa.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Adrenaline Space Primary Function: Ukuphakethwa Kweziphuzo Zamandla iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Adrenaline Space Primary Function: Ukuphakethwa Kweziphuzo Zamandla ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Adrenaline Space Primary Function: Ukuphakethwa Kweziphuzo Zamandla iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Adrenaline Rush, an established powerful and bold energy drink brand available in Russia, created Adrenaline Space as limited edition offer and celebration of space exploration. In response to a retail client inquiry, Adrenaline Rush investigated the brand positioning of, Yes you can, in relation to the concept of space and exploring new galaxies, as well as challenging consumers to expand beyond their personal limits.
Tags: Packaging, Beverage
Inspiration: The Adrenaline Space packaging features a visually striking galaxy of gleaming gold stars set against a deep blue background, meant to remind and motivate the consumer to go beyond their comfort zone and reach new heights with their goals. The packaging also highlights the addition of juice as well as product ingredients and benefits of caffeine, vitamins, and taurine.
Team Members: PepsiCo Design & Innovation

Read the Press Release