Beat Coffee Umklamo Wesici Sebhrendi by Paul Meeuwsen is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.
IbhulonziIgrafikhi· 2021
Beat Coffee Umklamo Wesici Sebhrendi
Client: Beat Coffee
Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category
Verified Award Winner
Verify Award Status for #119537The Design
About Beat Coffee Umklamo Wesici Sebhrendi
Beat Coffee umklamo wesici sebhrendi kanye nephakheji lenkampani yekhofi. Ukubuyekezwa kwebhrendi kwaqala ngolwazi lwemakethe, ukubuyekezwa kwabaqhudelanayo kanye nempendulo yamakhasimende, okwakha isu lebhrendi kanye nendawo yalo. Le ndawo iboniswa ngomugqa othi Serious Fun Coffee, obeka izwi lokukhuluma futhi uxhumanisa ukuzijabulisa, umculo kanye nekhofi. Izwi lomnikazi wenkampani lisetshenziswa ukuletha ukuphila ophawini lwebhrendi. Umbono ofanayo uyathwalwa kubhege yekhofi enyathelisiwe, ephefumula ngobuchwepheshe be-augmented reality. Inhloso wukuba nebhrendi ecacile, egxile emakhasimendeni futhi enokudlala.
The Recognition
About the Umklomelo Webhulonzi we-A' Design Award
Beat Coffee Umklamo Wesici Sebhrendi iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Beat Coffee Umklamo Wesici Sebhrendi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Beat Coffee Umklamo Wesici Sebhrendi iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Dimensions & Packaging
- Coffee bag printed,
- Tags
- brand, print, animation, audio design, social media
- Production Technology
- Augmented Reality
- Design Challenge
- To create a customer focused fun brand clarity that was also in line with the principals that the company held.
- Research
- A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
- Inspiration
- The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Project Duration
- 3-6 months
- Operation Flow
- We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
- Team Members
- Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey
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