LendMe Ukubonakala Kwesibani Sohwebo ngu-Ruis Vargas

Umdwebo LendMe Ukubonakala Kwesibani Sohwebo ngu-Ruis Vargas ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2021

LendMe Ukubonakala Kwesibani Sohwebo

ngu Ruis Vargas

Iklayenti: Laika

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

12,688

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#119666

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-LendMe Ukubonakala Kwesibani Sohwebo

I-LendMe iwuphawu lwebhizinisi olwakhelwe inkampani esebenza emakethe yezindlu ezitshalwe imali. Ilogo isebenzisa isakhiwo esisetshenziswayo esibhekisela emakhodi we-binary alinganiswayo ngokuphambana, okuphakamisa umqondo wezibalo kanye nobudlelwane bezindlela ezimbili phakathi kwenkampani namakhasimende ayo. Uhlu lombala luyahambisana, ngombala okuluhlaza okuyisisekelo, kanti okuwolintshi noluhlaza okwesibhakabhaka bezimbala ezisekelayo ezisetshenziselwa imiyalezo nezithameli ezahlukene. Ukusetshenziswa kwakho kufaka amakhadi webhizinisi, ama-envulophu, isethulo sesikhungo, kanye nephaneli yesibani sasesitaladini.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

LendMe Ukubonakala Kwesibani Sohwebo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. LendMe Ukubonakala Kwesibani Sohwebo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. LendMe Ukubonakala Kwesibani Sohwebo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Izilinganiso Nokupakisha: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Amathegi: Brand, logotype, illustration, visual identity, Laika Design
Ubuchwepheshe Bokukhiqiza: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Inselele Yokudweba: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Ucwaningo: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Ugqozi: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Ubude Bephrojekthi: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Ukuhamba Kokusebenza: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Amapathenti: Laika Design
Amalungu Eqembu: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Amakhredithi Ezithombe: Laika Design