Bergtor Visual Identity Umsebenzi Oyinhloko Wokuklama ngu-Erika Baczo

Umdwebo Bergtor Visual Identity Umsebenzi Oyinhloko Wokuklama ngu-Erika Baczo ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2021

Bergtor Visual Identity Umsebenzi Oyinhloko Wokuklama

ngu Erika Baczo

Iklayenti: Bergtor

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#120088

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Bergtor Visual Identity Umsebenzi Oyinhloko Wokuklama

Umbhalo Wencwadi: I-Bergtor ubunikazi obubonakalayo obuklanyelwe uphawu lomnyango wegaraji. Ubunikazi busekelwe kuhlelo oluqinile lwe-grid nendlela yokubhaliswa yamagama elula. Izingxenye zejometri zengezwe kuzinhlamvu ukuze kubonakaliswe incazelo yegama. Unobumba u-E ushintshwe ngezimo ezintathu ezithathelwe emgqeni oyinhloko womnyango wegaraji, okwakha iphikthogramu elula. Ipalethi iyi-duotone yombala omnyama nombala oluhlaza omusha, kanti i-Gotham iwuhlobo oluyinhloko lwamagama. Ilogo kanye nohlelo olubonakalayo kudwetshwe ngefomethi ye-vector, ukuze kukwazi ukuguqulwa kube nosayizi abahlukene wemidiya yedijithali neyokuphrinta.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

Bergtor Visual Identity Umsebenzi Oyinhloko Wokuklama iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Bergtor Visual Identity Umsebenzi Oyinhloko Wokuklama ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Bergtor Visual Identity Umsebenzi Oyinhloko Wokuklama iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors.
Izilinganiso Nokupakisha: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
Amathegi: visual identity, modern, simple, timeless, feasibility, reliability
Ubuchwepheshe Bokukhiqiza: The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
Inselele Yokudweba: The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
Ucwaningo: The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
Ugqozi: Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance.
Ubude Bephrojekthi: The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
Ukuhamba Kokusebenza: One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
Amapathenti: Copyrights belong to the CEO of the Bergtor company.
Amalungu Eqembu: Erika Baczó
Alpár Dávid
Amakhredithi Ezithombe: Credits to: Adobe stock - main image.