Soda Grocery Ukuphakwa Kokudla by Lan Shenfan and Xu Jingwen

Soda Grocery Ukuphakwa Kokudla by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2021

Soda Grocery Ukuphakwa Kokudla

by Lan Shenfan and Xu Jingwen

Client: Macau University of Science and Technology

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

12,033

Verified Award Winner

Verify Award Status for #120521

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Soda Grocery Ukuphakwa Kokudla

I-Soda Grocery iwuklamo lwephakheji lokudla kwesikhumbuzo esithengiswa kwezivakashi eMacau. Ulimi lokuklama luthathwe kumaphakheji ezinkonyane (firecracker) ezazikhiqizwa eMacau phakathi nekhulunyaka lamashumi amabili. Izithombe zabesifazane abane ezithathwe emaphakhejini omlando ziphindwe zadwetshwa njengemidwebo yesimanje futhi zaphrintwa ngemibala eqinile. Amaphakheji okudla amane aphethe le midwebo, futhi ibhokisi ngalinye lilinganiselwa ku-185 ngo-145 ngo-55 amamilimitha. Iphepha lokusonga eliphrintiwe kanye namalebula angaphakathi kuqedelwe ngokucindezelwa (embossing), umgcobo we-ultraviolet, ukushiswa kwethusi (bronzing) kanye nokusikwa ngendlela ethile (die cutting). Uklamo lugcina isici sesifunda kodwa lubuye lufeze isithakazelo sesimanje.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Soda Grocery Ukuphakwa Kokudla iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Soda Grocery Ukuphakwa Kokudla ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Soda Grocery Ukuphakwa Kokudla iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Update to the local graphic packaging design language during the history
Dimensions & Packaging: Width 185mm x Depth 145mm x Height 55mm
Tags: package, brand, inheritance, graphic, illustration
Production Technology: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Research: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Project Duration: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Team Members: Shenfan Lan
JingWen Xu
Image Credits: Shenfan Lan/JingWen Xu