Underforest: Select Primary Function: Ukwakheka Kobuqu Bebhrandi by Yi-Jen Tu

Underforest: Select Primary Function: Ukwakheka Kobuqu Bebhrandi by Yi-Jen Tu is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Igrafikhi Competition Category.

IsilivaIgrafikhi· 2021

Underforest: Select Primary Function: Ukwakheka Kobuqu Bebhrandi

by Yi-Jen Tu

Client: Chiayi Forest District Office - Forestry Bureau

Umklomelo Wesiliva we-A' Design Award Winner in Igrafikhi Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Underforest: Select Primary Function: Ukwakheka Kobuqu Bebhrandi

Book Text: I-Underforest: Select iwuphawu lobuqu bebhrandi olwakhelwe imikhiqizo yomnotho ongaphansi kwehlathi eTaiwan. Ilogo yakhiwe amanxantathu amane aluhlaza sasehlathini amelela uhlamvu lwesiShayina lwehlathi futhi ayabonisa umqondo wokuphila ngokubambisana nehlathi. Uhlaza olusasehlathini lumelela imithombo yemvelo, kanti igolide elingacwebezeli limelela amandla omnotho. Ukupakisha kusebenzisa iphepha le-simili ukuze kube nesimo esisondele okhunini futhi kuqedwa ngokushiciwa kwe-hot foil yegolide elingacwebezeli. Ukuhlanganiswa kwezithombe kanye nezindinganiso zokupakisha ezabelwana ngazo kwehlisa izindleko zezinto futhi kusekele abaqaphi behlathi bendawo.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Underforest: Select Primary Function: Ukwakheka Kobuqu Bebhrandi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Underforest: Select Primary Function: Ukwakheka Kobuqu Bebhrandi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Underforest: Select Primary Function: Ukwakheka Kobuqu Bebhrandi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project, in hand with the government, built the leading brand of "Underforest: Select" for the under-forest economy. Through image integration and packaging specification, designers reduce material costs without compromising quality, strengthen the brand identity and raise the values for their products.
Dimensions & Packaging: UNDERFOREST:SELECT GIFT BOX: 270mm x 80mm x 185mm
Tags: #Taiwan #ChiayiForestDistrictOfficeForestryBureau #UNDERFOREST:SELECT #BrandIdentity #UnderForestEconomy #CoexistwithForests #SocialImpact #Sustainableconsumptionawareness
Production Technology: The logo consists of four forest-green triangles, representing the Chinese Character "林 (Forest)." The logo conveys the idea of coexistence with the forests. The packaging uses simili paper to create the sense of touching the woods and is decorated with hot foil stamping in matte gold, which represents "the economic potential in the forests."
Design Challenge: The concept of "UNDERFOREST:SELECT" integrates three conditions:

A. Be eco-friendly and coexist with the forests
B. Revitalize the agricultural economy
C. Raise the green awareness among the consumers through the brand identity and visual design and change their consumption habits
Research: The government started promoting the "Under-forest Economy" because of the favorable climate conditions and the diversity of honey plants in the forest. After thinning, the woods were cut into logs with high carbohydrate content and high lignin. The foresters comply with the rule of not using any pesticides or chemicals in the process of planting. They develop natural and safe under-forest products such as "forest honey," "log-based mushrooms," and "Taiwan jewel orchid." Through "UNDERFOREST:SELECT," the foresters began to understand the idea of branding concept and marketing. The cooperation between the government, the foresters, and the brand "UNDERFOREST:SELECT" promotes the idea that productive economic activity and ecology can co-exist.
Inspiration: For decades, Taiwan's government forbade the logging of primeval forests and encouraged afforestation. However, it is difficult for forest owners to maintain their livelihood through forest management. Thus, in 2020, the Forestry Bureau launched the policy of "Under Forest Economy," with the coexistence of forest ecologies, to let foresters cultivate plants and livestock to increase their income. In 2020, we united with the government around the same goal and put out the brand "UNDERFOREST: SELECT," being of assistance to local foresters in South Taiwan.
Project Duration: The project started in Taichung, Taiwan in October 2020 and ended in Chiayi, Taiwan, in January 2021. The "UNDERFOREST:SELECT" brand launch event was held in Chiayi Chukou Nature Center on January 22, 2021.
Operation Flow: Our branding colors are forest-green and matte gold. Forest-green portrays the abundant natural resources in the woods, and the matte gold represents the economic potential of the under-forest economy. We shape the brand identity with layers of woods and the silhouettes of the under-forest economy's products as an epitome of the sustainable cycle of life between forest ecologies and economy.
Team Members: Creative Director: YI-JEN, TU
Project Manager: HSIANG-YI, HO
Design Guidance: MENG-HAN, LIU
Designer: YI-CHIN, CHUNG
Designer: CHIAO-WEI, YANG
Designer: YU-CHAN, LIN
Designer: HSUAN-YING, CHIANG
Designer: CHANG-YU-CHEN
Designer: CHING- YU, YEN
Space Designer: TZU-HAO, KUO