Yudong CUN Umsebenzi Oyinhloko: Ukuklama Kwe-Mascot by Linggaung Chen, Sf Zhang and Cy Zhao

Yudong CUN Umsebenzi Oyinhloko: Ukuklama Kwe-Mascot by Linggaung Chen, Sf Zhang and Cy Zhao is a highly esteemed winner of the very prestigious 2021 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2021

Yudong CUN Umsebenzi Oyinhloko: Ukuklama Kwe-Mascot

by Linggaung Chen, Sf Zhang and Cy Zhao

Client: Communication University of Zhejiang

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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The Design

About Yudong CUN Umsebenzi Oyinhloko: Ukuklama Kwe-Mascot

Umbhalo Wencwadi: I-Yudong CUN iwuklamo lwe-mascot olwenzelwe idolobhana lase-Yudong, idolobhana labalimi elidwebayo eShayina. I-mascot isekelwe esithombeni senhlanzi, esiwuphawu oluvamile kuleli dolobhana. Inhlanzi idwetshwe njengomlingiswa wamahlaya olula, ihlanganiswa nezimo zokudweba zabalimi bendawo kanye nezimpawu zeflegi zamazwe emhlabeni wonke. Umphumela yisethi enemibala eminingi yezithombe ehlanganisa isiko lendawo nesitayela sombono sangaphandle kwezwe. I-mascot ayinabo ubukhulu obuqondile futhi ingakhiqizwa njengomdwebo omile noma ohambayo.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Yudong CUN Umsebenzi Oyinhloko: Ukuklama Kwe-Mascot iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Yudong CUN Umsebenzi Oyinhloko: Ukuklama Kwe-Mascot ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Yudong CUN Umsebenzi Oyinhloko: Ukuklama Kwe-Mascot iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a mascot image designed for Chinese farmers' painting village. Yudong village, as the most distinctive style of farmers' painting village in China, is a cartoon image with international style, which makes it easy and humorous to be accepted by people. Through the design of this cartoon image, it conveys the artistic style of Yudong village, and also realizes the integration with the symbols of the world.
Dimensions & Packaging: It has no fixed size and can be made according to the required size.
Tags: Chinese elements, international style
Production Technology: Using the method of graphic creative design, the combination of fish cartoon image and different elements is realized. Through the way of graphic design, Chinese elements and world elements are integrated to achieve a group of colorful cartoon image design.
Design Challenge: The biggest challenge of this design project is to combine Chinese elements, the world's rich and the cartoon image of fish, and have the beauty of international style.
Research: Methods: using the method of graphic creative design, Chinese elements and world symbols were integrated into the cartoon graphics of fish to realize the combination of Chinese elements and international symbols. Tools: Photoshop, Illustrator
Inspiration: The inspiration of this design comes from the characteristic "fish" figure of Yudong village. Through the design, a vivid and interesting cartoon image is realized. In terms of design and application, the first is to integrate the fish graphics with the farmers' paintings in Yudong village, and the second is to integrate it with the national flag symbols of all countries in the world. It presents a cartoon image with local cultural elements and international style.
Project Duration: The project started in April 2020 in Hangzhou and finished in August 2020 in Hangzhou
Operation Flow: The design of this group of cartoon images can be made into static or dynamic effects according to the needs of publicity.
Team Members: Designer: Lingguang Chen,
Designer: Chao Yang,
Designer: Shifeng Zhang,
Designer: Chunyi Zhao，
Designer: Hao Xu，
Designer: Zikun Chen
Image Credits: Image #01 : Designer Linguang Chen
Image #02 : Chao Yang，Chunyi Zhao
Image #03 : Shifeng Zhang, Hao Xu
Image #04 : Zikun Chen