Diplomatic Relations Umsebenzi Oyinhloko: Ukwakhiwa Kophawu Lwenkampani by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Igrafikhi Competition Category.
IsilivaIgrafikhi· 2021
Diplomatic Relations Umsebenzi Oyinhloko: Ukwakhiwa Kophawu Lwenkampani
Client: Salvita Design
Umklomelo Wesiliva we-A' Design Award Winner in Igrafikhi Category
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The Design
About Diplomatic Relations Umsebenzi Oyinhloko: Ukwakhiwa Kophawu Lwenkampani
Ubudlelwano Bezokuxhumana yiphawu elakhelwe iNxusa laseJalimane eVilnius. Ukwakheka kwalo kufanekisela izibopho phakathi kweLithuania neJalimane. Kugqozwe amafulegi ezizwe anemibala emithathu, kwadwetshwa izimpawu ezintathu zokuqinisekisa ngezwe ngalinye ngemibala yefulegi lalo. Lezi zimpawu zigijima njengezinhlangothi ezimbili ezihambisanayo, njengemizila kaloliwe ehlukanayo bese iphinde ihlangane. Izimpawu zokuqinisekisa ezibomvu zihlanganiswe ndawonye ukuze zimele ubungani nobunye. Uphawu olunemibala lubekwe endaweni emhlophe futhi lungasetshenziswa ezincwadini zombhalo, ezikhangisweni zangaphandle nasezipho zenkampani. Ukuphinda uphawu ngokulwakha ngomugqa kwakha iphethini.
The Recognition
About the Umklomelo Wesiliva we-A' Design Award
Diplomatic Relations Umsebenzi Oyinhloko: Ukwakhiwa Kophawu Lwenkampani iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Diplomatic Relations Umsebenzi Oyinhloko: Ukwakhiwa Kophawu Lwenkampani ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Diplomatic Relations Umsebenzi Oyinhloko: Ukwakhiwa Kophawu Lwenkampani iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo was created for the German Embassy in Vilnius to symbolize diplomatic relations between Lithuania and Germany. Inspired by tricolor national flags, three check marks were created for each country using the colors of their flags. The marks represent two parallel sides, like train tracks heading in opposite directions, but coming back together again and being connected. The red check marks are combined, representing friendship and unity between the two countries.
- Dimensions & Packaging
- To enhance the visibility of the logo and keep original colors, it was decided to use a colored symbol on a white background.
- Tags
- Logo, symbol, visual identity, branding, corporate identity, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
- Production Technology
- The symbol of Lithuanian German cooperation is easily applied to stationery, outdoor advertising and corporate gifts. Combining more symbols in one line creates a pattern that can be used in many places.
- Design Challenge
- After drawing numerous symbols, it finally came to a modern and memorable logo design which will be used by the German Embassy in Lithuania for its external communication, events and promotional goods.
- Research
- A national flag is the most easily recognizable country symbol, so while searching for similarities between the two countries, the same patterns stood out in their flags and it was decided to find symbols that could seamlessly utilize these patterns, hence the check marks became a logical design solution.
- Inspiration
- Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Lithuania regained its independence just a few months after the reunification of Germany and diplomatic relations were restored.
- Project Duration
- Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
- Operation Flow
- The symbol highlights the relationship between the two countries by visually uniting the colors of their flags. The logo reflects the moment when two countries diplomatically unite, moving forward together into the future. The colorful marks provide a dynamic symbol, expressing the multifaceted relationship between Lithuania and Germany.
- Image Credits
- Erin Hope Stevens (Copywriter)
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