Clarity Ubunikazi Benkampani by Jeffery Fulton

Clarity Ubunikazi Benkampani by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2021

Clarity Ubunikazi Benkampani

by Jeffery Fulton

Client: Clarity Innovations

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Clarity Ubunikazi Benkampani

Clarity ubunikazi benkampani obakhelwe inkampani yobuchwepheshe. Uphawu luhlanganisa izimpawu ezimbili ezisetshenziswa ekhodini, zibekwe ngaphakathi kwesikwele esiyi-trayingogo esibonisa ukuqhubeka phambili. Umbala oluhlaza okumnyama uveza ukwethembeka, kuyilapho umbala oluhlaza okukhanyayo ubhekisa ebuchwephesheni. Uhlobo lwamagama Neo Sans lusetshenziswa ngenxa yesimo salo sesimanje, esihlangana kahle namakhona ayindingilizi ophawu. Ama-gradient nezakhiwo ezingaqondakali ziyagwenywa, ngakho ubunikazi busekelwe ezimeni ezilula nasezimpaweni zekhodi. Ubunikazi buphinde busetshenziswe kwizimpahla zenkampani.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Clarity Ubunikazi Benkampani iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Clarity Ubunikazi Benkampani ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Clarity Ubunikazi Benkampani iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members: Jeffery Fulton
Zoe Rogers

Read the Press Release