PepsiCo Foundation Primary Function: Uhlelo Lobunikazi by Dennis Furniss

PepsiCo Foundation Primary Function: Uhlelo Lobunikazi by Dennis Furniss is a highly esteemed winner of the very prestigious 2021 Umklomelo Wesiliva we-A' Design Award in Igrafikhi Competition Category.

IsilivaIgrafikhi· 2021

PepsiCo Foundation Primary Function: Uhlelo Lobunikazi

by Dennis Furniss

Client: PepsiCo International Mexico

Umklomelo Wesiliva we-A' Design Award Winner in Igrafikhi Category

39,258

Verified Award Winner

Verify Award Status for #122974

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About PepsiCo Foundation Primary Function: Uhlelo Lobunikazi

I-PepsiCo Foundation iwuhlelo lobunikazi olwenzelwe inhlangano engenzi nzuzo esekela imiphakathi eMexico naseLatin America. Umklamo uthatha indawo yolimi lokubukeka lwezenkampani ngolomuntu ngokwengeziwe. Izimo eziyisisekelo zimele izinsika ezintathu eziyinhloko zaleyo foundation. Ohlelweni oluhlukanisiwe, lezi zimo ziyahlanganiswa futhi ziphindaphindwe ukwakha amaphethini kanye nokuqinile kwendawo. Uhlobo lombhalo lwe-geometric, ipaleti yemibala ekhanyayo, isitayela sokuthwebula izithombe kanye nesitayela somdwebo kuqedela ubunikazi. Uhlelo lusetshenziswa encwadini yebhrendi yedijithali kanye nezinto zomcimbi ezinjengamahembe, izikhwama nezigqoko.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

PepsiCo Foundation Primary Function: Uhlelo Lobunikazi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. PepsiCo Foundation Primary Function: Uhlelo Lobunikazi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. PepsiCo Foundation Primary Function: Uhlelo Lobunikazi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Dimensions & Packaging: There are not packaging deliveries
Tags: PepsiCo, Foundation, identity, system, strong, consistency
Production Technology: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Design Challenge: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Research: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Inspiration: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Project Duration: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Operation Flow: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patents: Copyrights: PepsiCo International Mexico
Team Members: Innovation Design Center LATAM
Image Credits: All Images: Design Innovation Center LATAM