Xphere Ukuhlaziywa Kabusha Kobunikazi Benkampani ngu-Yibang Design and Xiner Zheng

Umdwebo Xphere Ukuhlaziywa Kabusha Kobunikazi Benkampani ngu-Yibang Design and Xiner Zheng ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2021

Xphere Ukuhlaziywa Kabusha Kobunikazi Benkampani

ngu Yibang Design and Xiner Zheng

Iklayenti: Yibang

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

8,880

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#123091

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Xphere Ukuhlaziywa Kabusha Kobunikazi Benkampani

Xphere ubunikazi bomklamo bwenkampani obenzelwe uphawu lwebhrendi i-Rongxing. Igama elithi Xphere lisuselwa egameni lebhrendi lesiShayina elithi Rongxing, elisho isiyingi esichumayo. Lolu bunikazi luhlanganisa incazelo yegama lesiShayina negama lesiNgisi ngolimi lokubukwa olulodwa. Uphawu lugqugquzelwa yizimo zenkanyezi, futhi ukusikwa okufanayo kusetshenziswa kuzo zombili izimpawu zephawu lesiNgisi nelesiShayina. Imibala eqinile nokubukeka okunamandla kugqamisa uhlu lwemikhiqizo ephakeme izinga. Izinto ezicindezelwe zisebenzisa iphepha elinzima elingacwebezeli, futhi ikhadi lebhizinisi kanye nekhadi lokubonga ziphethe uphawu oludidiyelwe.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Xphere Ukuhlaziywa Kabusha Kobunikazi Benkampani iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Xphere Ukuhlaziywa Kabusha Kobunikazi Benkampani ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Xphere Ukuhlaziywa Kabusha Kobunikazi Benkampani iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Izilinganiso Nokupakisha: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Amathegi: Xphere, Visual Identity, Commercial, Branding
Ubuchwepheshe Bokukhiqiza: Adobe Photoshop, Illustration, and InDesign.
Inselele Yokudweba: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Ucwaningo: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Ugqozi: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Ubude Bephrojekthi: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Ukuhamba Kokusebenza: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Amalungu Eqembu: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Amakhredithi Ezithombe: Yibang