Firefly Songling Volunteer Ubunikazi Bomkhiqizo by Jiayi Lu and Li Peng

Firefly Songling Volunteer Ubunikazi Bomkhiqizo by Jiayi Lu and Li Peng is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2021

Firefly Songling Volunteer Ubunikazi Bomkhiqizo

by Jiayi Lu and Li Peng

Client: Firefly Songling Volunteer

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Firefly Songling Volunteer Ubunikazi Bomkhiqizo

I-Firefly Songling Volunteer ubunikazi bomkhiqizo obudalelwe inhlangano yenkonzo yamavolontiya esifundazwe saseSongling, e-Wujiang, Suzhou, eShayina. Uphawu lolu lususelwa esithombeni sesibawukazi (firefly) esinamaphiko avuliwe, okubhekisela kwimo yemvelo yendawo kanye namavolontiya anikela ukukhanya ngomsebenzi wawo owenziwa ngokuthula. Isakhiwo esilula futhi esesimanje sihloselwe ukudonsa intshisekelo yentsha. Ubunikazi busetshenziswa ngokuphrinta ngobungcweti, ukuthungwa, kanye nokushisa uphawu (hot stamping). Umklamo unikeza iqembu lamavolontiya isithombe esihlukile emkhakheni lapho amaningi amaqembu asebenzisa izimpawu ezifanayo.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Firefly Songling Volunteer Ubunikazi Bomkhiqizo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Firefly Songling Volunteer Ubunikazi Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Firefly Songling Volunteer Ubunikazi Bomkhiqizo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The LOGO design of FIREFLY SONGLING VOLUNTEER combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
Tags: Branding, Firefly, Volunteer Service, Yellow, Hope
Production Technology: Technology / Professional printing, embroidery and hot stamping technology.
Design Challenge: Many volunteer organizations in China have similar images, and they do not reflect the uniqueness of each organization. All we started from the essence of the brand, combined with the regional characteristics, humanistic spirit and ecological environment of Wujiang Songling Street to design the Songling Volunteer Brand.
Research: Firefly Songling Volunteer is a brand new volunteer brand in Songling Street, Wujiang. It is full of the regional characteristics, humanistic spirit and ecological environment of Songling Street.The LOGO design of Firefly Songling Volunteer combines the regional characteristics of Songling Sub-district, humanistic spirit, unique ecological environment, and the representative image of the excellent character of the volunteer team-the appearance of fireflies, which is reflected in the dedicated volunteers like fireflies. Thanks to the hard work, the livability of Songling Street is harmonious.
Inspiration: The simple and stylish appearance of FIREFLY SONGLING VOLUNTEER LOGO is in line with contemporary aesthetics, reflecting the spirit of volunteering to keep pace with the times and being positive. The open-winged fireflies are full of vitality and convey the appeal to the younger generation of society.
Project Duration: The project was first launch in April 2020 in Suzhou, China and finished in August 2020.
Patents: Copyrights belong to SoFeng Design, 2020.
Team Members: Creative Director: Sha Feng, Art Director: Jiayi Lu, Graphic Designer: Li Peng
Image Credits: Photographer / Jiayi Lu