Fondazione Alinari Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo ngu-Frush Design

Umdwebo Fondazione Alinari Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo ngu-Frush Design ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2021 Umklomelo Wesiliva we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IsilivaIgrafikhi· 2021

Fondazione Alinari Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo

ngu Frush Design

Iklayenti: Frush | Creative studio

Umnqobi we-Umklomelo Wesiliva we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#125706

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Fondazione Alinari Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo

Fondazione Alinari ubunikazi bomkhiqizo obudalelwe iFondazione Alinari per la Fotografia, inhlangano yomphakathi eyasungulelwa eFlorence ukugcina, ukulawula nokukhuthaza iqoqo lezithombe le-Alinari. Ubunikazi bakhelwe phezu kohlamvu oluncane u-A, okuwukumela okungabambekiyo kwelensi yekhamera, okuphinde kusebenze njengohlaka lwezithombe ezivela endaweni yokugcina umlando. Ukubhala kwezithombe okubaziweyo kanye nombala omnyama nomhlophe kukhumbuza ukukhanya nesithunzi. Uhlelo lusetshenziswa ezintweni zokuphrinta, amathikithi, ama-catalogue, ukudayisa impahla kanye newebhusayithi.

Ukuqashelwa

Mayelana ne-Umklomelo Wesiliva we-A' Design Award

Fondazione Alinari Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Fondazione Alinari Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Fondazione Alinari Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Izilinganiso Nokupakisha: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Amathegi: brand design, merchandising, print materials, visual identity
Ubuchwepheshe Bokukhiqiza: Brand design and visual identity and language.
Inselele Yokudweba: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Ucwaningo: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Ugqozi: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Ubude Bephrojekthi: The project started in October 2020 in Florence (Italy) and it is still going on.
Ukuhamba Kokusebenza: It's a brand identity project to identificate a new public subject.
Amapathenti: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Amalungu Eqembu: Giuditta Valentina Gentile