Kairi Murakami Ukuphindaphindwa Kokwakhiwa Kobunikazi Bebhrendi by Daisuke Kobayashi

Kairi Murakami Ukuphindaphindwa Kokwakhiwa Kobunikazi Bebhrendi by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2021

Kairi Murakami Ukuphindaphindwa Kokwakhiwa Kobunikazi Bebhrendi

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Kairi Murakami Ukuphindaphindwa Kokwakhiwa Kobunikazi Bebhrendi

Kairi Murakami ukuphindaphindwa kokwakhiwa kobunikazi bebhrendi okwenzelwe ihhotela elisesiqhingini se-Iki eNagasaki, eJapan. Uphawu lususelwa ku-kanji ethi Ichi, esimo sayo siwumugqa owodwa ovundlile, futhi evela egameni lehhotela. Umugqa futhi ukhumbuza umbukiso we-Yunomoto Bay, okuyisithombe sokuqala izivakashi ezisibonayo lapho zifika. I-logo yakhiwe ngemigqa emiqondo neziyingi, evezela isiqhephu esinamandla nesikhumbulekayo. Imibala isebenzisa izinguquko zombala ezikhumbuza ukushona kwelanga kusihlwa. Ubunikazi bebhrendi lwasetshenziswa ezimpawini zeholo, amakhadi ebhizinisi kanye namaphepha encwadi, luveza ihhotela njengekhaya lesibili.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Kairi Murakami Ukuphindaphindwa Kokwakhiwa Kobunikazi Bebhrendi iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Kairi Murakami Ukuphindaphindwa Kokwakhiwa Kobunikazi Bebhrendi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Kairi Murakami Ukuphindaphindwa Kokwakhiwa Kobunikazi Bebhrendi iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi