City Ambassadors School -Typographic Brand Identity by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 Umklomelo Wesiliva we-A' Design Award in Igrafikhi Competition Category.

IsilivaIgrafikhi· 2022

City Ambassadors School -Typographic Brand Identity

by Tanya Dunaeva

Client: Tanya Dunaeva

Umklomelo Wesiliva we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About City Ambassadors School -Typographic Brand Identity

Izindaba ezithakazelisayo zifihlwe ngemuva kwazo zonke izindlela zemigwaqo emidala futhi akunakwenzeka ukuhlobanisa iDolobha nanoma iyiphi isethi encane yezimpawu ezibonakalayo. Ngenkathi ifunda idolobha, inxusa lakusasa ilithola kabusha, njengomfundi ethola incwadi yokuqala esikoleni. Ukuze kwakhiwe ubuwena, kukhethwe isixazululo sokuthayipha, ngokusekelwe kumgomo we-typographic eclecticism: iskripthi seSizwe Esidala, esihlanganiswe neskripthi sokuhlanganisa kanye namafonti abonakalayo abaculi be-avant-garde. Isikimu sombala sibomvu nge-laconic-bright.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

City Ambassadors School -Typographic Brand Identity iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. City Ambassadors School -Typographic Brand Identity ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. City Ambassadors School -Typographic Brand Identity iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Dimensions & Packaging: Design can be fixed at any staff
Tags: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Production Technology: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Design Challenge: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Research: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Inspiration: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Project Duration: The Project was accomplished during the Summer 2021 in Moscow
Operation Flow: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Team Members: Leonid Slavin - tutor
Dmitry Chernogayev - curator