Tsubasa.Y Ukuhlanganiswa Kwebhrendi by Siwei Lai

Tsubasa.Y Ukuhlanganiswa Kwebhrendi by Siwei Lai is a highly esteemed winner of the very prestigious 2022 Umklomelo Wesiliva we-A' Design Award in Igrafikhi Competition Category.

IsilivaIgrafikhi· 2022

Tsubasa.Y Ukuhlanganiswa Kwebhrendi

by Siwei Lai

Client: Tsubasa.y

Umklomelo Wesiliva we-A' Design Award Winner in Igrafikhi Category

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Verified Award Winner

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Colors

The Design

About Tsubasa.Y Ukuhlanganiswa Kwebhrendi

I-Tsubasa.Y yisitolo sokukhethwa kwezinto zakudala, esezinqwabeni zezingubo zezikhathi ezahlukene, sifuna ukuthanda okukhethekile kwesimiso esahlukene, sihlale sizama nokuxubana, sikhiqiza umsindo wemfashini lesi sizukulwane esingakaze sibe nawo ngaphambili, njengegama elithi Tsubasa (iphiko), siholela ukubabaza kwasendulo ukuthi kubhabhe ezingubweni ezahlukene phakathi kokwakheka kanye nendaba. Leli phrojekthi lihlanganisa isazisi sesitolo, ukupakisha, kanye nomklamo wokuphrinta.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Tsubasa.Y Ukuhlanganiswa Kwebhrendi iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Tsubasa.Y Ukuhlanganiswa Kwebhrendi ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Tsubasa.Y Ukuhlanganiswa Kwebhrendi iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TSUBASA.Y is a vintage selection shop, choosing unique and tasteful selections from all over the world. This case packs the shop’s identification, packaging, and print design.
Tags: Visual Identity, Logo, Branding, graphics, printed matter
Production Technology: Especially the design on the outer packaging stickers allows the shop assistants to customize and interact with consumers
The clerk uses the blank space of the sticker, draws, and leaves a message so that every consumer can feel a sense of honor and uniqueness when receiving the goods. There is a touch of digital printing in the blank space of the sticker, which is replaced every year according to the number of years the brand has been established.
Inspiration: In the identification design, the initials of the brand name "TSUBASA" (Japanese meaning wings) and Y are the main shape combinations, and the main shape is formed like a bird spreading its wings. Use simple lines to create a sense of refinement and quality.
Project Duration: The project started in March 2021 and finished in June 2021, in Taichung City, Taiwan.

Read the Press Release