Auspicious Beast Imifanekiso Ehlukahlukene by Guangzhou Kemei Commodity Co., Ltd.

Auspicious Beast Imifanekiso Ehlukahlukene by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2022

Auspicious Beast Imifanekiso Ehlukahlukene

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Verified Award Winner

Verify Award Status for #128175

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Colors

The Design

About Auspicious Beast Imifanekiso Ehlukahlukene

Isilwane Esinesibusiso siwuchungechunge lwemifanekiso eyenziwe ngesandla eyakhelwe imikhiqizo yabathengi. Uchungechunge lubonisa izidalwa ezine ezinesibusiso ezivela emasikweni aseChina: inhlanzi, indwazibomvu, ingonyama, kanye ne-kylin, ezimele inhlanhla, ukuphila isikhathi eside, ukuphepha, kanye nenhlanhla enhle. Iphethini ngayinye ihlanganisa imifanekiso yesiko nezinto zesimanje. Imibala ecebile ethathwe kuma-dyes obuciko bokupenda basendulo baseChina yakha isithombe sesilwane ngasinye. Ubuciko bokubhala obunamandla obubhalwe ngeyinki emnyama buhambisana nemifanekiso. Uchungechunge luhlose ukuvusa kabusha ukunakwa kwesiko lendabuko laseChina nokwabelana ngezifiso ezihle.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Auspicious Beast Imifanekiso Ehlukahlukene iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Auspicious Beast Imifanekiso Ehlukahlukene ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Auspicious Beast Imifanekiso Ehlukahlukene iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of hand painting products select the auspicious beasts of China as the main elements, namely carp, crane, lion and kylin. Every graphic adopts the refreshing integration of traditional culture and modern elements, and is adorned by vigorous brush strokes and characters, and rich colors. The combination of vibrant colors and calligraphy implies carrying forward traditional Chinese culture against the backdrop of the new era.
Production Technology: This series focuses on the China-chic style and uses modern hand painting to realize the animal images that represent luck and auspiciousness. The rich colors coming from the dye colors of traditional Chinese painting echo the images of every auspicious beast. Adorned with vigorous calligraphy, this product showcases the intrinsic spirits of traditional Chinese culture.
Design Challenge: The most challenging problem is how to strike a balance among every single beautiful character, harmonious and unified style, and comprehensible connotations. This product, by using modern techniques to express the traditional Chinese elements, conveys the idea that traditional culture can be sublimated when merged with the new era, and breaks the stereotype of conformist Chinese traditional culture.
Research: The study shows that the traditional hand paintings on the market blindly utilize the culture and popular elements from other countries, but neglect the prominent traditional Chinese culture. What’s worse, the majority of them merely focus on flamboyant patterns with no in-depth connotations. This series, however, is designed as a groundbreaking product that put other commonplace counterparts in the shade, aiming to redraw people’s attention to the traditional Chinese culture.
Inspiration: The graphics of this series come from auspicious beasts that have been passed down from ancient times to the present in China, such as carp, crane, lion and kylin, representing fortune, longevity, safety and auspiciousness respectively. By virtue of this, the brand hopes to send positive and wonderful wishes to users and encourage them to stay optimistic in the Covid-19 Pandemic.
Operation Flow: In order to highlight China's lofty and solemn spirit, these patterns are paired with brush strokes written in black ink that are vigorous and delicate, and seemingly chaotic but actually neat. The patterns in line with the connotations of these auspicious beasts are in sharp contrast with the vibrant colors on their bodies.

Read the Press Release