Reconstruct Uchungechunge Lwamaphoyintsi by Haku Wang

Reconstruct Uchungechunge Lwamaphoyintsi by Haku Wang is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2022

Reconstruct Uchungechunge Lwamaphoyintsi

by Haku Wang

Client: Common Space

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Reconstruct Uchungechunge Lwamaphoyintsi

I-Reconstruct iyisethi yamaphoyintsi aklanyelwe ukukhuthaza ukuphinde kuxhumane ngaphakathi komphakathi. Iphoyintsi lokuqala lisebenzisa ukugcwalisa nokubekelela izithombe ukukhombisa umuntu okhathazekile. Elesibili lakha isimo sebhokisi njengophawu lwekhamera eqopha umzuzu wenguquko. Elesithathu liphinde ludwebe isimo se-Gambiered Canton Gauze Zongzi ngemigqa nangamakhona amine, futhi le migqa nayo imele izixhumanisi phakathi kwabantu. Amaphoyintsi ashicilelwe ngosayizi we-A2 ephepheni futhi futhi alungiselelwe ukubukwa kwedijithali kanye nezinguqulo eziphilayo kumasocial media.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Reconstruct Uchungechunge Lwamaphoyintsi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Reconstruct Uchungechunge Lwamaphoyintsi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Reconstruct Uchungechunge Lwamaphoyintsi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set of posters was designed for advocating the importance of re-connection among community in the post-epidemic era. The first poster uses graphic filling and stacking to represent an anxious person facing the epidemic. The second constructs a special box as a symbol of a camera, which documents the critical moment of changes. The third reconstructs the shape of Gambiered Canton Gauze Zongzi through lines and rectangles. These lines also symbolize the connection between people.
Dimensions & Packaging: The posters are normally printed in A2 size, 420 x 594 mm. They are printed on Takeo Saigen paper, 200g. Also these posters are produced for digital displays (1080 x 1800 px).
Tags: Graphic Design, Poster, Illustration, Typography, Campaign, Community, Reconstruction, Reconnection
Production Technology: The posters were created by designer with Adobe Illustrator, Affinity Designer and Adobe After Effects software.
Design Challenge: The challenge of this project is to find the principle of things and reconstruct a new way of perceiving the world using graphic design methods.
Research: The research of this design is based on constructivism and Kandinsky’s Points and Lines to Plane, exploring the essence of substances through the study of the composition of the world and reconstructing a new way of perceiving the world.
Inspiration: Since the outbreak of the epidemic, people have been forced to live in small-scale communities and are under tremendous mental pressure. The design, which was inspired by Kandinsky’s research on points, lines, planes and colors, aims to build a new bridge between thinking and vision. With the use of these fundamental elements, it reconstructs a new way of perceiving the world and arouses people’s urge to interact and communicate.
Project Duration: The project has started since September 2021 in Foshan.
Operation Flow: The posters are designed as for print production and for digital purposes. They are designed for the community displays, arousing viewers’ interest, and then directing them to participate the activities and follow the official account of the organization to get the details. They are also for digital promote campaign. On social media, these posters are transformed into animated graphics.