Cloud Mountain Type Primary Function: Ukuklanywa Kwezinhlobo Zezinhlamvu by Meng Shenhui

Cloud Mountain Type Primary Function: Ukuklanywa Kwezinhlobo Zezinhlamvu by Meng Shenhui is a highly esteemed winner of the very prestigious 2022 Umklomelo Wesiliva we-A' Design Award in Igrafikhi Competition Category.

IsilivaIgrafikhi· 2022

Cloud Mountain Type Primary Function: Ukuklanywa Kwezinhlobo Zezinhlamvu

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., LTD

Umklomelo Wesiliva we-A' Design Award Winner in Igrafikhi Category

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The Design

About Cloud Mountain Type Primary Function: Ukuklanywa Kwezinhlobo Zezinhlamvu

Book Text: I-Cloud Mountain Type iwuhlobo lwezinhlamvu oluphefumulelwe izintaba zamafu nenkungu zaseZhang Jiajie kanye nomdwebo wendabuko wezwe waseShayina. Izimo zezinhlamvu zihlanganisa imifanekiso yendabuko yamafu nezintaba zamaShayina nesakhiwo sezinhlamvu zesiLatini. Uhlamvu ngalunye ludwetshwa ngezandla bese lucwengisiswa ngesofthiwe yezithombe zedijithali, futhi lolu hlobo lwezinhlamvu lungasetshenziswa ngobukhulu obuguqukayo. Uma ubukwa eduze kakhulu, imininingwane ithatha indawo bese uhlamvu luba nzima ukuluqonda, njengoba nendlela yentaba ingabonakali isuka esiqongweni sayo.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Cloud Mountain Type Primary Function: Ukuklanywa Kwezinhlobo Zezinhlamvu iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Cloud Mountain Type Primary Function: Ukuklanywa Kwezinhlobo Zezinhlamvu ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Cloud Mountain Type Primary Function: Ukuklanywa Kwezinhlobo Zezinhlamvu iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Dimensions & Packaging: Variable size
Tags: Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
Production Technology: Photoshop, Pixelmator software, Hand drawing
Design Challenge: Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
Research: When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Inspiration: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Project Duration: The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
Operation Flow: The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Team Members: Meng Shenhui
Image Credits: Meng Shenhui