Crcrta Umsebenzi Wobunikazi Benkampani by Zilong Chen and Chao Yang is a highly esteemed winner of the very prestigious 2022 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.
IbhulonziIgrafikhi· 2022
Crcrta Umsebenzi Wobunikazi Benkampani
Client: Communication University of Zhejiang
Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category
Verified Award Winner
Verify Award Status for #135411The Design
About Crcrta Umsebenzi Wobunikazi Benkampani
Crcrta yisimo sobunikazi benkampani esakhelwe i-Chinese Research Centre for Radio and TV Art, umnyango kahulumeni. Uphawu luhlanganisa izithombe kanye nombhalo. Uhlelo lombala lusebenzisa imibala emithathu eyisisekelo yomabonakude, obomvu, oluhlaza kanye noluhlaza okwesibhakabhaka. Uphawu lwekhamera lwakhiwe yizinhlobo zesibalo ezintathu ezinesimo esithile. Amakwele amabili amabili abhekisela kumafilta namaphepha asetshenziswa embonini yomsakazo nowomabonakude. Unxantathu ubhekisela kwilensi noma isipika. Izinhlamvu ezithi CRCRTA zidabula kuhle isithombe kusukela ngasohlangothini lwesobunxele kuya kwesokudla ukuveza umqondo wokuxhumana. Isimo sobunikazi asinabo usayizi ogxilile futhi singalinganiswa ukuze sihambisane nemidiya ehlukahlukene.
The Recognition
About the Umklomelo Webhulonzi we-A' Design Award
Crcrta Umsebenzi Wobunikazi Benkampani iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Crcrta Umsebenzi Wobunikazi Benkampani ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Crcrta Umsebenzi Wobunikazi Benkampani iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
- Dimensions & Packaging
- This visual design has no fixed size, and can be used according to the size of the media and packaging.
- Tags
- Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
- Production Technology
- The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
- Design Challenge
- The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
- Research
- The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
- Inspiration
- The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
- Project Duration
- The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
- Operation Flow
- The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
- Team Members
- Designer:Chen Zilong and Creative Director:Yang Chao
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
