SP Saffron Grotesk Uhlobo Lwesampula by Paul Robb and Moira Bartoloni

SP Saffron Grotesk Uhlobo Lwesampula by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 Umklomelo Wesiliva we-A' Design Award in Igrafikhi Competition Category.

IsilivaIgrafikhi· 2022

SP Saffron Grotesk Uhlobo Lwesampula

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

Umklomelo Wesiliva we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About SP Saffron Grotesk Uhlobo Lwesampula

I-Saffron iwuhlobo oluhle lwesimanje lwe-neo-grotesque sans-serif olunomehluko oqinile wesitayela wejometri, edweba ubuhle kanye namazinga wokuthayipha wesimanjemanje saseSwitzerland. Ukuma okuhlukile okuvulekile okubanzi kwakudizayinelwe ukunikeza ukuvumelana okulungile kokubonakala komkhiqizo nokuxhumana. Lo mbhalo wangempela nowangempela umelela ubuhle besimanje obushintshayo. Isifanekiso sihlukaniswe izigaba, namaphosta okuhlanganisa iringi ngaphakathi kwephakethe.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

SP Saffron Grotesk Uhlobo Lwesampula iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. SP Saffron Grotesk Uhlobo Lwesampula ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. SP Saffron Grotesk Uhlobo Lwesampula iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
Dimensions & Packaging: Binder 230 x 320 x 80
Tags: Font design, Branding, Identity, Type design
Production Technology: The binder is printed in 8 colors using various stock papers
Design Challenge: The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
Research: The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
Inspiration: Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
Project Duration: Font was designed from August 2021 and was finished in December 2021
Patents: Paul Henry Robb
Team Members: Paul Robb
Moira Bartoloni
Image Credits: Paul Henry Robb