Pentaheal Clinic Rebranding Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo by Pentaheal and Eidetic is a highly esteemed winner of the very prestigious 2022 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.
IbhulonziIgrafikhi· 2022
Pentaheal Clinic Rebranding Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo
Client: Eidetic Marketing
Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category
Verified Award Winner
Verify Award Status for #135773The Design
About Pentaheal Clinic Rebranding Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo
Umbhalo Wencwadi: I-Pentaheal Clinic Rebranding iwubunikazi bomkhiqizo obudalelwe umtholampilo wasKorea ogxile kwezokwelapha okusebenzayo. Umqondo omkhulu wobunikazi lobu wukwandiswa. Uphawu lwezokwelapha oluvamile lwesiphambano lusetshenziswa njengolimi lokubona olulula abaguli abavela emazweni amaningi abangaluqonda. Uphawu luhlanganisa isiphambano nezinhlamvu ezimbili u-P no-H, okuyisifinyezo segama lomtholampilo. Umqondo waphakathi wophawu wandiswa nhlangothi zombili, okwenza uphawu lufaneleke ezintweni ezehlukene ngobukhulu nangesimo. Izimpawu zokukhombisa zaklanywa kuwo wonke amasitezi omtholampilo eSeoul.
The Recognition
About the Umklomelo Webhulonzi we-A' Design Award
Pentaheal Clinic Rebranding Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Pentaheal Clinic Rebranding Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Pentaheal Clinic Rebranding Umsebenzi Oyinhloko: Ubunikazi Bomkhiqizo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
- Dimensions & Packaging
- Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m² - Tags
- Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
- Production Technology
- Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
- Design Challenge
- Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
- Research
- To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
- Inspiration
- The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
- Project Duration
- The project started in July 2021 and finished in December 2021 in Seoul.
- Operation Flow
- Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
- Team Members
- Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic
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