Stories of Communication Umsebenzi Oyinhloko: Ukwakhiwa Kobunikazi Bomkhiqizo (Brand Identity Design) by Mengyi Xie is a highly esteemed winner of the very prestigious 2022 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2022

Stories of Communication Umsebenzi Oyinhloko: Ukwakhiwa Kobunikazi Bomkhiqizo (Brand Identity Design)

by Mengyi Xie

Client: School of Communication, East China Normal University

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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The Design

About Stories of Communication Umsebenzi Oyinhloko: Ukwakhiwa Kobunikazi Bomkhiqizo (Brand Identity Design)

Umbhalo Wencwadi: Izindaba Zokuxhumana (Stories of Communication) ngukwakhiwa kobunikazi obubonakalayo okwenzelwe iminyaka eyishumi nesihlanu yesikole senyuvesi sokuxhumana. Ilogo enkulu iyisithombe esakhelwe endaweni yezibalo (geometric graphic) esekelwe enombolweni engu-15. Kusuka kulelo logo enkulu, kwathuthukiswa umndeni wamalogo angaphansi angu-100. Ilogo ngalinye elingaphansi limele indaba, uhlelo lwendlela ethile yokusebenza, noma isu elithile emlandweni wokuxhumana, kusukela ezintanjeni ezinamagoda ezazisetshenziswa ezikhathini zangaphambi komlando kuya ephephandabeni lokuqala nakuwebhu yomhlaba wonke (world wide web). Ahleliwe ngokulandelana kwezikhathi (chronological order), lamalogo angaphansi asetshenziswe kumaphosta, izimemo, amaphamfulethi, izibonakaliso zasezindaweni zemicimbi, kanye nezikhumbuzo.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Stories of Communication Umsebenzi Oyinhloko: Ukwakhiwa Kobunikazi Bomkhiqizo (Brand Identity Design) iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Stories of Communication Umsebenzi Oyinhloko: Ukwakhiwa Kobunikazi Bomkhiqizo (Brand Identity Design) ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Stories of Communication Umsebenzi Oyinhloko: Ukwakhiwa Kobunikazi Bomkhiqizo (Brand Identity Design) iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main logo of project is a geometrical graphic with the numeral 15, based on which a family of 100 sub-logos was created. Each sub-logo conveys a story, crucial invention or initiative of mankind. In chronological order, this logo family represents the history of communication technology. For the 15th anniversary of the School of Communication, ECNU, the whole set of design is in tribute to not only the discipline, the practice, and the development of communication, but also the human wisdom.
Dimensions & Packaging: There were all kinds of size for the physical application products in this project.
Tags: Branding, Visual Identity, Logo, Logo families, Poster, University Anniversary, Communication
Production Technology: The projects has been mainly made by Adobe's softwares, Photoshop, Illustrator, After Effects etc.
Design Challenge: Actually, one of the biggest challenge in this project was how to choose the stories appropriately from the history. Which stories are much more important in communication history? The design team spent much time to search the material from the books, articles and internet, and consulted with teachers and specialists in mass media study.
Research: The design team consulted and combed a large number of historical materials from the books, articles and internet. They talked with teachers and specialists in mass media study. Then designer of the project selected 100 important stories in the communication history. Behind every story there was a crucial invention or initiative of mankind.
Inspiration: The inspiration of the project was from stories in the history of Communication, from Quipu- Knotted strings for information collection in prehistoric civilization to the first newspaper in the 17th century, and until the www (world wide web). The idea of design was to fuse these stories into visual identity system for the 15th anniversary of the School of Communication, memorizing the contribution of communication discipline and building up the brand image of school.
Project Duration: The project was in Shanghai.
Operation Flow: Main logo, sub-logos, typeface, brand colors and other identity graphic of the project were used into the propaganda of anniversary, like series posters, invitations, pamphlets, flyers on campus and communication images on line. The team of the project also designed background screen and display wall with logo families on activity venue. And post cards, canvas bags and bottled beverage with the sub-logo graphics and stories were given to alumnus and staff as souvenirs.
Team Members: Mengyi Xie