Can You See the Music Ubunikazi Obuguqukayo by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 Umklomelo Wesiliva we-A' Design Award in Igrafikhi Competition Category.

IsilivaIgrafikhi· 2022

Can You See the Music Ubunikazi Obuguqukayo

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

Umklomelo Wesiliva we-A' Design Award Winner in Igrafikhi Category

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Verified Award Winner

Verify Award Status for #137173

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Colors

The Design

About Can You See the Music Ubunikazi Obuguqukayo

Umsebenzi odalelwe uFranz Liszt Chamber Orchestra uwuphawu lomkhiqizo olushayelwa wumculo oluhloselwe ukuvuselela ukubukeka kwe-orchestra. Abadali bayo basungule olunye ulimi lomculo, lapho noma iyiphi ingoma ingabonwa ngeso lengqondo ngaphakathi kwesethi yezinkombandlela ezichaziwe. Umazisi uvumela ilungu ngalinye le-orchestra ukuthi lizakhele ilogo yalo yomuntu siqu, ehlobene nesiqephu salo esiyintandokazi se-repertoire. Ngaphezu kwalokho, ngenxa yohlelo lokusebenza lokuklama ilogo elenziwe ngokwezifiso, ngisho nezilaleli zingaba yingxenye esebenzayo yenqubo yokuvuselela ubuwena.

The Recognition

About the Umklomelo Wesiliva we-A' Design Award

Can You See the Music Ubunikazi Obuguqukayo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Can You See the Music Ubunikazi Obuguqukayo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Can You See the Music Ubunikazi Obuguqukayo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions