Plasma Sf I-Typeface Design by Paul Robb

Plasma Sf I-Typeface Design by Paul Robb is a highly esteemed winner of the very prestigious 2022 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2022

Plasma Sf I-Typeface Design

by Paul Robb

Client: S6 Foundry

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Plasma Sf I-Typeface Design

I-Plasma iyifonti ehlelekile yesitayela eyenzelwe ukunikeza ubusha kumaphrojekthi ayingcaca. Ifonti ihlanganisa izitayela ezihlukahlukene neziguquguqukayo zesethi yohlamvu olubanzi olunama-glyphs angaphezu kuka-80 avumela ukuxutshwa kwe-glyph, okwenza uhlobo lokubhala lube ubuntu obuhlukile. Ifonti ilungele ukuxhumana kwebhrendi okunikeza ibhalansi ebonakalayo ehlukile. Incwadi ye-Specimen yathuthukiswa njengesikhathi esifushane kubaklami bokuqala abangama-20 ukuthenga ifonti.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Plasma Sf I-Typeface Design iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Plasma Sf I-Typeface Design ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Plasma Sf I-Typeface Design iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plasma is a stylistic modular font developed to give freshness to graphic projects. The font includes diverse and versatile styles of an extensive character set with over 80 alternative glyphs allowing glyph mixing, griving the typeface a unique personality. The font is perfect for branding communications giving a distinct visual balance. The Specimen book was developed as a short run for the first 20 designers to buy the font.
Dimensions & Packaging: 256 pages full colour, hard-backed book
Tags: Font design, Branding, Identity, Type design
Design Challenge: The main challenge was to interpret the 3 simple forms and to develop them into a dynamic contempory font
Research: Research photography and onsite sketching
Inspiration: The idea behind the font was the brutalist architecture around the Southbank in London. Using the idea of the form found of negative circles constructed within the building, and the strong blocks and dramatic triangles of light. The font is an ever ending construction project with infinite combinations both in upper and lowercase glyphs
Project Duration: July- September 2021
Patents: Paul Henry Robb
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Paul Henry Robb