Sxdesign Primary Function: Ubunikazi Bomkhiqizo by Sxdesign is a highly esteemed winner of the very prestigious 2022 Umklomelo Wesiliva we-A' Design Award in Igrafikhi Competition Category.
IsilivaIgrafikhi· 2022
Sxdesign Primary Function: Ubunikazi Bomkhiqizo
by Sxdesign
Client: Sxdesign
Umklomelo Wesiliva we-A' Design Award Winner in Igrafikhi Category
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- Verified Award Winner
- Verify Award Status for #137585
The Design
About Sxdesign Primary Function: Ubunikazi Bomkhiqizo
Book Text: I-Sxdesign iwubunikazi bomkhiqizo obakhelwe isitudiyo somklamo esizinze eBeijing, eShayina. Yonke imininingwane yophawu ilandela isilinganiso esingu-1:1.414, okunika lolu phawu ukubukeka okubumbene nokuhleliwe. Izakhi zesithombe ezincane emakhoneni zikhumbuza izimpawu zokucaphuna futhi zakha izikwele zophawu. Uhlelo lwenza lolu phawu lulingane futhi lusikisela ukucashunwa, ukumakwa nokuhunyushwa kolimi nemibono. Ngezithombe ezinyakazayo, lolu phawu lungakwazi futhi ukukhula lube uhlobo lwesiShayina lwendabuko legama lesitudiyo, luxhumanisa isiko nomklamo wesimanje.
The Recognition
About the Umklomelo Wesiliva we-A' Design Award
Sxdesign Primary Function: Ubunikazi Bomkhiqizo iwinile uMklomelo Wesiliva we-A' Design Award, ukwaziswa okuhloniphekile ngokungajwayelekile okunikezwa imiklamo esezingeni eliphezulu, ebukekayo nethinta kakhulu. Abawinile beSiliva yimisebenzi egqamile kakhulu nedala kakhulu ebonisa ubungcweti obuphawulekayo, italente nobuhlakani babaklami babo. Sxdesign Primary Function: Ubunikazi Bomkhiqizo ilindeleke ukuba ibe ngumsebenzi omuhle wesibonelo, onobungcweti obuphawulekayo nezinto ezintsha ezijulile. Lo mklamo owinile uMklomelo Wesiliva we-A' Design Award uyinto entsha ebonakala kakhulu nethakazelisayo esiza futhi isunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Sxdesign Primary Function: Ubunikazi Bomkhiqizo iyinto enomhawu omkhulu kuyo evusa izifiso, ilethe imizwa emihle futhi ivuse ukumangala nokuxakeka.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
- Dimensions & Packaging
- It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs. - Tags
- Brand Identity, Chinese, Modern, Traditional, Orange, Language
- Production Technology
- Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
- Design Challenge
- The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
- Research
- Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
- Inspiration
- As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
- Project Duration
- Fr. November 2021 to January 2022, Beijing, China.
- Operation Flow
- The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
- Patents
- Sxdesign
- Team Members
- Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu - Image Credits
- Sxdesign
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