Now Umsebenzi Oyinhloko: Ubuciko Bekhava Ye-Albhamu by Yijia Xie

Now Umsebenzi Oyinhloko: Ubuciko Bekhava Ye-Albhamu by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2022

Now Umsebenzi Oyinhloko: Ubuciko Bekhava Ye-Albhamu

by Yijia Xie

Client: Yijia Xie

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

10,742

Verified Award Winner

Verify Award Status for #137644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Now Umsebenzi Oyinhloko: Ubuciko Bekhava Ye-Albhamu

Umbhalo Wencwadi: Manje kuhlelo lokuklama i-albhamu olwenzelwe umculi ohlanganisa izingoma eziyisithupha ezixoxa izindaba ngamaphupho, ukukhula nothando. Uhlamvu olunye olunencazelo yesi-Chinese luthathwe kusihloko sengoma ngayinye, njengoZulwana, Imvula, Kholwa, Amehlo, Inyanga kanye neNkanyezi. Lezi zimpawu zihlanganiswa nokuqoqwa kwedijithali (digital collage) kanye nekhodi ekhiqizwayo (generative coding). Izici ezikhethiwe zifakwa kuhlelo lekhompiyutha elikhiqiza izithombe eziyinkulungwane ngeziningi ezahlukene, ngakho isongo lephakethe ngalinye lihlukile futhi liyingqayizivele. Ifomethi eyisikwele ilinganiselwa ku-4.25 ngo-4.25 amayintshi. Iphrojekthi ihlanganisa amadizayini ekhava ayisithupha, incwadi yamazwi engoma kanye nephakethe le-albhamu.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Now Umsebenzi Oyinhloko: Ubuciko Bekhava Ye-Albhamu iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Now Umsebenzi Oyinhloko: Ubuciko Bekhava Ye-Albhamu ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Now Umsebenzi Oyinhloko: Ubuciko Bekhava Ye-Albhamu iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This album explores the musician's self-awareness, beliefs, truth, and choice. Six songs in the album respectively tell six stories of him about dreams, growth, and love. I explored integrating Chinese characters with modern design in the album design while taking the most meaningful Chinese character in each song title, like Universe, Rain, Believe, Eyes, Moon, Star. Then I experimentally discovered a new creative form merging Chinese characters, collage, and generative coding.
Dimensions & Packaging: Width: 4.25in X Height: 4.25in
Tags: Album Design, Graphic Design, Typography, Generative Coding, Print Design
Production Technology: Print Design / Digital Collage / package design / generative coding
Design Challenge: One of the most challenging parts is combining each Chinese character with the graphics and images to tell a better story.
Research: This album design is trying to explore a new possibility between Chinese characters, typography, graphics, collages, and Computing. I experimentally combine the traditional design practice with the new technology "generative coding" to create the whole album packaging, including six EP cover designs, lyrics book designs, and album package designs.
Inspiration: Growing up in China, I deeply love China's extensive and profound culture. By practicing calligraphy, I understand Chinese characters are not just a carrier of information but also a beautiful art per se. There are thousands of forms of Chinese characters, and each of them is infused with history. As a designer, I'm eager to discover more possibilities for the future of Chinese character design.
Project Duration: September 2021 - January 2022
Operation Flow: I inserted the elements separately into computer programming and generated thousands of different new graphics. The generative collages were used on the packaging design for the new album. So everyone receives a unique packaging wrap. Then I fused Yuli's music with these moving collages. I love experimenting with random collisions and producing mint and exciting things. Mixing traditional elements and modern technology delivers surprising outcomes and also brings balance between randomness and order.
Team Members: Designer: Yijia Xie