Miepu Diary Umsebenzi Oyinhloko: Isithombe Somlingiswa by Guangzhou Kemei Commodity Co., Ltd.

Miepu Diary Umsebenzi Oyinhloko: Isithombe Somlingiswa by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2022

Miepu Diary Umsebenzi Oyinhloko: Isithombe Somlingiswa

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Miepu Diary Umsebenzi Oyinhloko: Isithombe Somlingiswa

Umbhalo Wencwadi: I-Miepu Diary iwuhlelo lwezithombe zomlingiswa oluhlanganisa isiko lwanamuhla eliphambili nezindaba zezingane ezidumile. Umlingiswa oyinhloko nguDuoduo, intombazane yonogwaja enesibindi futhi enenhlanhla, eboniswa kanye nekati elikhulu. Izinganekwane ezine ezidume emhlabeni wonke ziyalandiswa kabusha ngezithombe ezine ezinesihloko, ezidwetshwe ngesandla ngesitayela sanamuhla. Lezi zithombe zingasetshenziswa emaphosthaneni, ezimpahleni zokugqoka nasemikhiqizweni ehlobene. Inhloso ukudala umlingiswa othandekayo nowemfashini ohlanganisa izinganekwane nezinto zamanje zemfashini.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Miepu Diary Umsebenzi Oyinhloko: Isithombe Somlingiswa iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Miepu Diary Umsebenzi Oyinhloko: Isithombe Somlingiswa ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Miepu Diary Umsebenzi Oyinhloko: Isithombe Somlingiswa iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miepu Diary is an illustration art work that combines modern trend culture and classic children's stories. With the fairy tale style, the designer combines a brave, cute, lucky, foodie rabbit girl with a chubby poop-poop cat, creating a lovely and charming cartoon image.
Tags: Hand drawing, illustration, fairy tales, and fashion trends.
Design Challenge: In the design process, the biggest problem faced by this work is the choice between "the same" and "the different" designs with different themes. As the modern society generally tends to be concise in the commercial aesthetics design, how to choose between conciseness of pictures, IP characterization, recognition and difference of themes has become a great challenge that the design team has to face in design.
Research: Besides being cute and docile in the eyes of human, rabbit is one of the animals most frequently appearing in fairy tales all over the world. Secondly, in recent years, due to a sensational domestic animation comparing rabbit to Chinese, the element rabbit often carries the metaphor of Chinese/Chinese-made in the network, which coincides with the positioning of the brand.
Inspiration: The Diary is to bring you a more interesting, cute and fashionable personalized IP through the integration of fairy tales and trend culture.
Operation Flow: Based on "Duoduo", the protagonist of this diary, the design team integrates four world-famous fairy tales and draw 4 different theme designs with modern painting, which can be flexibly applied to various posters, clothing and related products.

Read the Press Release