Cherish Food Uchungechunge Lwemidwebo by Chunli Zhou

Cherish Food Uchungechunge Lwemidwebo by Chunli Zhou is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2022

Cherish Food Uchungechunge Lwemidwebo

by Chunli Zhou

Client: Northeastern University of China

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Cherish Food Uchungechunge Lwemidwebo

Cherish Food luchungechunge lwemidwebo olumayelana nokugcinwa kokudla. Uchungechunge lubonisa ukukhula kokusanhlamvu ngokulandelana kwesikhathi, kusukela ekutshalweni entwasahlobo, ekukhuleni ehlobo, kuze kube sekuvunweni ekwindla. Ushintsho lwesizini embalweni nasezithombeni ludala umuzwa wokwakheka okulandelanayo. Izisho zesiShayina zihlanganiswe nemidwebo ukuveza indlela okunzima ngayo ukuthola okusanhlamvu. Lo msebenzi wobuciko wenziwe ngesofthiwe yokuklama ye-vector futhi washicilelwa ngokunaka imininingwane ngokucophelela. Uchungechunge lungasetshenziswa kwimidiya eshicilelwe, ku-inthanethi kanye nasekuvuselelweni kwezithombe (animation).

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Cherish Food Uchungechunge Lwemidwebo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Cherish Food Uchungechunge Lwemidwebo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Cherish Food Uchungechunge Lwemidwebo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 'Cherish Food' illustration illustrates the concept of food conservation through a series of aesthetically pleasing food-growing illustrations that have an overall character of expressiveness, creativity, design and application. Compared to traditional food conservation posters and illustrations, this design uses time as a breakthrough to narrate food conservation in chronological order, making the illustrations more holistic.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 800mm (W), 300dpi, RGB.
Tags: Save food, Cherish food, Food conservation, Savings, Valuable,
Production Technology: This series of illustrations and expressions is drawn by illustrator vector design software. It has been produced by a high level of printing and manufacturing technology to show the detail of the beautiful and delicate illustrations, which can also be used in a variety of media for promotional purposes. The hope is to show the great impact of art while demonstrating the charm of the illustrations themselves.
Design Challenge: This 'Cherish Food' illustration is designed to reflect the growing process of grains, incorporating Chinese 'idioms' in the design and using them to reflect the hard-won nature of grain. The final blend of connotation and aesthetics is achieved through translation and procreate software.
Research: Cherish Food is one of our traditional virtues and is useful in the construction of the contemporary concept of sustainable development, which is represented by the fact that food is an important part of 'clothing, food, housing and transport'. The illustration shows the growth of food in chronological order, which makes the purpose of the design more intuitive and clear to the viewer. This contributes to our aim of urging people to save food and promote the concept of sustainable development.
Inspiration: Art is a sensual vehicle that reflects life and culture. This Cherish Food llustration design Contains Spring,the season for sowing seeds,Summer,the season of growth,Autumn, the season of harvest,shows the growing process of grains through the changing seasons of spring,summer and autumn. The combination of time, idiom and illustration techniques presents a unique aesthetic that reflects a sense of progressive layering. It can be applied to a variety of expressions, such as the internet, print media and animation.
Project Duration: The project starts in December 2021 at Northeastern University in Shenyang, Liaoning Province, China and ends in February 2022 at Northeastern University in Shenyang, Liaoning Province, China.
Operation Flow: The key is a strong impact that attracts the public, and a high aesthetic effect attracts people's aesthetic interest.
Team Members: Instructor: Huo Kai , Designer: Zhou Chunli
Image Credits: Image #1 : Illustration Chunli Zhou 2022.
Image #2 : Illustration Chunli Zhou 2022.
Image #3 : Illustration Chunli Zhou 2022.
Image #4 : Illustration Chunli Zhou 2022.