Carbon Research Umsebenzi Oyinhloko: Ubunikazi Bohlobo by Sxdesign

Carbon Research Umsebenzi Oyinhloko: Ubunikazi Bohlobo by Sxdesign is a highly esteemed winner of the very prestigious 2022 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2022

Carbon Research Umsebenzi Oyinhloko: Ubunikazi Bohlobo

by Sxdesign

Client: Carbon Research

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Carbon Research Umsebenzi Oyinhloko: Ubunikazi Bohlobo

Umbhalo Wencwadi: I-Carbon Research ubunikazi bohlobo obenzelwe ijenali yezemfundo yobungcweti eyasungulwa ngokuqondene nokungathathi hlangothi kwekhabhoni. Uphawu luhlanganisa isithombe somhlaba nesakhiwo se-athomu yekhabhoni ukuze kuvezwe ukuvikelwa kwemvelo. Ukuxhumana kwemigqa kuhlanganisa amazinga obude bomhlaba nezindlela zama-elekthroni, okuphakamisa umqondo ovulekile kanye nokuxhumana okubanzi. Isakhiwo esilinganayo nesizungeza sibonisa umphakathi wezemfundo ohlangene. Uphawu oluhlangene lucindezelwa ezimbhalweni zangaphandle zejenali nakwezinye izinsiza eziphathekayo, futhi luhlala lufundeka kusayizi omncane wamamilimitha angu-20 ngo-5.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Carbon Research Umsebenzi Oyinhloko: Ubunikazi Bohlobo iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Carbon Research Umsebenzi Oyinhloko: Ubunikazi Bohlobo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Carbon Research Umsebenzi Oyinhloko: Ubunikazi Bohlobo iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Carbon Research's logo uses earth and carbon atomic to convey ideas of carbon neutrality and eco-protection. In detail, we use line connections to merge earth’s latitudes with electronic tracks, which means bounds of thought and symbolizes more communication. The surrounding and symmetrical structure reflects the image of a cohesive academic community. Overall, the design conveys the brand value of an international, top-tier journal and reflects a sense of mission for the time.
Dimensions & Packaging: The combine logo can be print on the minimal size at 20mm x 5mm.
Tags: graphics, illustration and visual communication, logo, academic journal, carbon, earth
Production Technology: It can be printed on magazine covers or other products.
Design Challenge: In order to express carbon, environmental protection and other elements while making the brand logo convey a deeper significance to help brand positioning, the selection of elements, how to match and combine them, and how to handle the details in the design process are huge challenges that require systematic and unified thinking by the design team.
Research: Research has shown that visual symbols with broad consensus can evoke a common memory and establish a unified perception of a certain figure. Earth is one of such symbols. besides expressing the concept of eco-friendly, the use of the earth as the core element of the organization over a long period of time has built a solid consensus in people's minds that they are socially responsible, international and reliable, which is the main reason why we chose this element for carbon research.
Inspiration: Carbon Research is an academic journal founded in the context of carbon neutrality. It aims to promote the cause of human eco-protection with an international, top-notch and authoritative figure. Based on this position, designers finally chosen the earth, commonly used by international organizations as the core element of the brand identity with the carbon atomic structure.
Project Duration: The project started in January 2022 in Beijing and finished in February 2022 in Beijing, China.
Operation Flow: The combine logo is used primarily as a typographic element on journal covers, as well as printed on journal covers or other physical media.
Patents: Sxdesign
Team Members: Yingfei Sun
Hao Huang
Qian Hao
Haining Jiang
Xu Chen
Rong Zhang
Wushuang Li
Fengchang Wu
Image Credits: Sxdesign