Unless Agency Iwebhusayithi by Fanny De Bray

Unless Agency Iwebhusayithi by Fanny De Bray is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Iwebhu Competition Category.

InsimbiIwebhu· 2022

Unless Agency Iwebhusayithi

by Fanny De Bray

Client: Unless agency

Umklomelo Wensimbi we-A' Design Award Winner in Iwebhu Category

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Verified Award Winner

Verify Award Status for #138097

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Unless Agency Iwebhusayithi

I-Unless Agency iyiwebhusayithi eyakhiwe njengengxenye yobunikazi bomkhiqizo obubanzi be-ejensi yokwelulekwa nokuxhumana. Iwebhusayithi yathuthukiswa ngemuva kokuhlaziywa kwemakethe kwezinto ezithandwayo, ukubekwa kwabaqhudelanayo kanye nezinqubo zomkhakha, okwaholela ohlelweni lwesitembu esichaza imilayezo ebalulekile. Umugqa oyisisekelo we-monogram yesitembu usetshenziselwa ukudweba izimo ze-geometric ezindilingi ezakha ubunjalo bombhalo nezithombe, futhi zakhe ama-icon acacisa amaphuzu asemqoka. Imibala nezithombe kuvela ngokugqugquzelwa yimvelo kanye nomhlaba wobunewunewu, okubonisa amagugu kanye nendlela enembayo ye-ejensi.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Unless Agency Iwebhusayithi iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Unless Agency Iwebhusayithi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Unless Agency Iwebhusayithi iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Dimensions & Packaging: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Tags: (communication material) (web design) (digital design)
Production Technology: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Inspiration: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Team Members: Amandine Lantelme
Anna Cesa
Fanny de Bray.