Chongqing Isiphoster, Isikhwama by Yueyang Mao

Chongqing Isiphoster, Isikhwama by Yueyang Mao is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2022

Chongqing Isiphoster, Isikhwama

by Yueyang Mao

Client: Yueyang Mao

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Chongqing Isiphoster, Isikhwama

I-Chongqing uchungechunge lwamaphoster ngedolobha laseChongqing, eShayina. Ukudizayina kuhlanganisa izindawo ezidumile nezithako ze-hot pot. Umhume waseHongya, ithiyetha enkulu yaseChongqing kanye nomgwaqo we-ropeway waseYangtze River kuhlanganiswa nezisekelo ze-hot pot. Kuboniswa iphanda ligeza ku-hot pot, liphethe amahlumela ombhoshongo kanye no-anyanisi oluhlaza, okwengeza ithoni elilula nelihlekisayo. Amaphoster akhiqizwa ngokuphrintwa nge-inkjet ephepheni elimboziwe. Ukudizayina kwenzelwe izikhungo zezindiza kanye nezindawo zesiteshi sesitimela esisheshayo, lapho abahambi bengathola khona amaqhinga endawo abaya kuyo. Amaphethini afanayo angaphinde aphrintwe emakhukhwini ephepha.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Chongqing Isiphoster, Isikhwama iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Chongqing Isiphoster, Isikhwama ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Chongqing Isiphoster, Isikhwama iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this poster, various famous buildings in Chongqing, China are combined with hot pot bases, such as "Hongya Cave", "Chongqing Grand Theater" and "Yangtze River Ropeway". Fusion of architecture and cuisine. Pass more information.
Dimensions & Packaging: Poster:5400mmx3900mm，Use 100G coated paper or matt coated paper
Bag:Length 180* height 150* width 55(mm),use leather surface + flared lining + nylon lanyard
Tags: Posters, China, Chongqing, Hotpot, Hongya Cave, Food Posters, City Posters
Production Technology: Inkjet printing
Putting up printed posters or placing them on a big screen, I think they can also be printed as patterns on daily necessities such as paper bags and socks.
Design Challenge: I used the scene of eating hot pot to combine with the panda soaking in the hot spring, interacting with the panda with the hot pot ingredients, such as "eating bamboo shoots" and "holding floating meatballs and green onions", and the design changed the proportion of the panda itself, adding a touch of humor.
Research: For the poster introduction of the city, most of them use landscape collage, too straightforward and uncreative, and the local characteristic food, animals, and plants will collide with each other to create different inspirations, and increase the amount of information conveyed by the poster
Inspiration: In Chongqing, the leader of the food industry is Chongqing hot pot, and the top 30 food rankings in Chongqing can all be hot pot restaurants. The oil, incense and hemp at the bottom of the hot pot make Chongqing diners salivate. In this set of posters, I took a homogeneous approach, combining hot pot bases with local landmarks in Chongqing.
Project Duration: The design was not implemented，The poster is suitable for introducing scenes from cities such as airports and high speed rail stations, providing destination options for travelers on the go.
Operation Flow: The poster is suitable for introducing scenes from cities such as airports and high speed rail stations, providing destination options for travelers on the go.
Team Members: Yueyang Mao
Image Credits: Image #1:Renderer, Yueyang Mao, 2021.
Image #2:Renderer, Yueyang Mao, 2021.
Image #3:Renderer, Yueyang Mao, 2021.
Image #4:Renderer, Yueyang Mao, 2021.