Gorgeous Frontier Highway Umsebenzi Oyinhloko: Ubunjalo Bomkhiqizo by Zhuang Li

Gorgeous Frontier Highway Umsebenzi Oyinhloko: Ubunjalo Bomkhiqizo by Zhuang Li is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2022

Gorgeous Frontier Highway Umsebenzi Oyinhloko: Ubunjalo Bomkhiqizo

by Zhuang Li

Client: China National Highway G331

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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The Design

About Gorgeous Frontier Highway Umsebenzi Oyinhloko: Ubunjalo Bomkhiqizo

Umbhalo Wencwadi: I-Gorgeous Frontier Highway ubunjalo bomkhiqizo obudalelwe Umgwaqo Kazwelonke waseChina i-G331. Lo mgwaqo uhamba ngasemngceleni osenyakatho weChina futhi wakha umgwaqo omude wokuvikela umngcele esifundazweni saseHeilongjiang. Izakhi zomklamo zithathwe kusuka ekwakhekeni komhlaba, ezimilweni kanye nakuwo lo mgwaqo uqobo. Isigamu sesiyingqamuzana simele ukwakheka komhlaba, iqabunga limele izimila, futhi umugqa umele umgwaqo. Lezi zakhi zihlanganiswe ndawonye ukuze zihlanganise isiko lemvelo nezimo zomdwebo sanamuhla. Lolu bunjalo lubonisa izinkathi ezine zonyaka zalo mgwaqo kanye nesiko lendawo eliphilayo.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Gorgeous Frontier Highway Umsebenzi Oyinhloko: Ubunjalo Bomkhiqizo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Gorgeous Frontier Highway Umsebenzi Oyinhloko: Ubunjalo Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Gorgeous Frontier Highway Umsebenzi Oyinhloko: Ubunjalo Bomkhiqizo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
Inspiration: The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
Team Members: Creative Director: Lizhuang
Art direction: Zuo Weitao
Design Consultant: Liu Qiang

Read the Press Release