Khedr El Attar Ubunikazi Bomkhiqizo by Nour Shourbagy

Khedr El Attar Ubunikazi Bomkhiqizo by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2022

Khedr El Attar Ubunikazi Bomkhiqizo

by Nour Shourbagy

Client: Khedr el Attar

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Khedr El Attar Ubunikazi Bomkhiqizo

Khedr El Attar ubunikazi bomkhiqizo obudalelwe umthengisi wemikhiqizo evela emvelweni nengacutshungulwanga owasungulwa eCairo ngonyaka we-1945. Le phrojekthi ihlanganisa isu lomkhiqizo nohlelo lokubonakala oluveza ukubekwa kabusha komkhiqizo. Ubunikazi bugcina isikhundla sikaKhedr El Attar njengomthombo wezimpahla ezivela emvelweni nezingacutshungulwanga. Uhlelo lokubonakala luhlela ibhizinisi libe izigaba ezintathu eziyinhloko: imithi evela emvelweni, izinto zokuhlobisa ezingacutshungulwanga, kanye nemikhiqizo yokupheka. Ukwakhiwa kwephakheji nemihlahlandlela yomkhiqizo kuphelelisa lolu hlelo, kuhlanganisa umoya wakudala wohwebo nokwethulwa kwesimanje.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Khedr El Attar Ubunikazi Bomkhiqizo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Khedr El Attar Ubunikazi Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Khedr El Attar Ubunikazi Bomkhiqizo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Tags: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Inspiration: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Project Duration: The project started in March 2020 in Cairo and finished in 2021
Team Members: Omnia Magdy Photographer

Read the Press Release