Primary Residence Umsebenzi Oyinhloko Wesici Sohlobo by Tianzhen Huang

Primary Residence Umsebenzi Oyinhloko Wesici Sohlobo by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2022

Primary Residence Umsebenzi Oyinhloko Wesici Sohlobo

by Tianzhen Huang

Client: Evleen

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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Colors

The Design

About Primary Residence Umsebenzi Oyinhloko Wesici Sohlobo

Isihloko Sencwadi: I-Primary Residence uwuhlelo lobunikazi obubonakalayo lohlobo lwebhrendi enemikhakha eyahlukene. Iphrojekthi yaqala njengophenyo lokubhalwa kwezinhlamvu olulukisa isitayela senhlangano ye-Bauhaus nezakhiwo ezingaqondile ezakhiwe ngendlela ecatshangwayo. Ilogo isekelwe ohlamvini lwesiShayina i-Ju, elisho isikhala sokuhlala, futhi liphethe imigqa emithathu emibalweni eyisisekelo ebomvu, ephuzi neluhlaza okwesibhakabhaka. Igama elithi Primary Residence libhekisela kuyo yomibili le mibala kanye nencazelo yasekhaya esikhathini sokuzihlukanisa. Ubunikazi busetshenziswa ku-brochure, ikhadi lebhizinisi kanye nesethi yezinto zokubhala ezishicilelwe ephepheni elinesakhiwo esiphathekayo.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Primary Residence Umsebenzi Oyinhloko Wesici Sohlobo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Primary Residence Umsebenzi Oyinhloko Wesici Sohlobo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Primary Residence Umsebenzi Oyinhloko Wesici Sohlobo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Dimensions & Packaging: Main:1080px*1080px, the ration is 1:1
Tags: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Research: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Inspiration: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Project Duration: Started logo design in July 2021, finished in Feb 2022
Operation Flow: A visual design identity that takes the viewer to know this brand and the messages behind it.
Image Credits: Evleen Huang