Enable Change Umsebenzi Oyinhloko Wobuchwepheshe ngu-Squared

Umdwebo Enable Change Umsebenzi Oyinhloko Wobuchwepheshe ngu-Squared ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2022

Enable Change Umsebenzi Oyinhloko Wobuchwepheshe

ngu Squared

Iklayenti: Isabelle Laporte

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#140542

Thola Manje Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Enable Change Umsebenzi Oyinhloko Wobuchwepheshe

Umbhalo Wencwadi: I-Enable Change ubunikazi bomkhiqizo obakhelwe umuntu osebenza kwezokuphathwa koshintsho. Lobu bunikazi busebenzisa indlela elula, inhlanganisela yohlobo lwamagama olunesibindi kanye nombala owodwa okhanyayo. Uphawu lwe-logo lujoyinisa izinhlamvu zokuqala u-I no-L nophawu lokungapheli, oluveza ukubandakanywa. Izinhlobo zamagama zakhethwa ukuze zibonise ushintsho, ngezimo eziguqukayo kanye nokuguquka okugeleza phakathi kwemigqa emikhulu neyincane. Uhlelo lombala luncishisiwe, futhi isitayela sesithombe sicashile. Ukuklama nokuthuthukiswa kwathatha izinyanga ezingaba mbili ngonyaka wezi-2021.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Enable Change Umsebenzi Oyinhloko Wobuchwepheshe iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Enable Change Umsebenzi Oyinhloko Wobuchwepheshe ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Enable Change Umsebenzi Oyinhloko Wobuchwepheshe iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Amathegi: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Ubuchwepheshe Bokukhiqiza: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Inselele Yokudweba: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Ucwaningo: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Ugqozi: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Ubude Bephrojekthi: The design and development of this brand identity took around 2 months in 2021.
Ukuhamba Kokusebenza: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Amalungu Eqembu: Creative Director - Yana Okoliyska