Biblioteche di Roma Ubunikazi Bomkhiqizo ngu-Ragu Communication

Umdwebo Biblioteche di Roma Ubunikazi Bomkhiqizo ngu-Ragu Communication ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2022 Umklomelo Wegolide we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IgolideIgrafikhi· 2022

Biblioteche di Roma Ubunikazi Bomkhiqizo

ngu Ragu Communication

Iklayenti: Sistema Biblioteche di Roma

Umnqobi we-Umklomelo Wegolide we-A' Design Award Esigabeni se-Igrafikhi

95,370

Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#140666

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Biblioteche di Roma Ubunikazi Bomkhiqizo

I-Biblioteche di Roma iwubunikazi bomkhiqizo obudalelwe inethiwekhi yemitapo yolwazi yomphakathi yedolobha laseRoma. Lobu bunikazi buphawula iminyaka engamashumi amabili nanhlanu yohlelo lwemitapo yolwazi futhi buhloselwe ukuveza ukusungula okusha kanye nokufinyeleleka. Ilogo yomlando yayikhombisa incwadi evaliwe ilele ngohlangothi lwayo. Uphawu olusha lukhombisa incwadi evulekile engafundwa futhi njengohlamvu lokuqala lwegama. Uphawu lomdwebo luhlanzekile futhi lubalulekile. Ubunikazi busetshenziswa ohlelweni lwezincwadi zokubhala, ezindaweni zokuthintana zedijithali, ekukhangiseni, kwabezindaba bangaphandle kanye nasezimpawini zokukhomba.

Ukuqashelwa

Mayelana ne-Umklomelo Wegolide we-A' Design Award

Biblioteche di Roma Ubunikazi Bomkhiqizo iwinile uMklomelo Wegolide we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo yeklasi yokuqala, emangalisayo nephawulekile. Abawinile beGolide yimiklamo emisha kakhulu, enombono ongaphambili futhi egqamile ebonisa ubuhlakani, ukuhlakanipha nobuchule babaklami babo. Biblioteche di Roma Ubunikazi Bomkhiqizo ilindeleke ukuba ibe yinto entsha edunyiswe kakhulu, ebeka isitayela futhi ebalulekile elethe inani elingakaze libonwe. Lo mklamo owinile uMklomelo Wegolide we-A' Design Award ungumgomo omangalisayo nohlonishwayo osiza kakhulu futhi osunduza imingcele yobuciko, isayensi, ukuklama nobuchwepheshe. Biblioteche di Roma Ubunikazi Bomkhiqizo idala imizwa ejulile yesifiso, ivuse intshiseko, ikhuthaze ukudala futhi iyasiheha.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: To convey the idea of an agile structure such as Istituzione Sistema Biblioteche di Roma (Rome’s public libraries), which on its 25th anniversary needed to reflect its essence with greater force, we created a new identity to express innovation and accessibility. The identity of Biblioteche, in all its applications, is linked to the presence of the institutional brand Roma Culture of the Department for Cultural Growth of the Municipality of Rome which is a stakeholder in Biblioteche system.
Izilinganiso Nokupakisha: The coordinated image was applied to all physical and digital touchpoints of the Biblioteche di Roma system:
-Stationery system
-Digital touchpoints
-Adv
-OOH
-Signage
Amathegi: ragu communication, brand identity, rebranding, institutional communication, concept, graphic, logo, corporate identity, brandbook, anniversary campaign
Ubuchwepheshe Bokukhiqiza: The idea was to reproduce the symbol of an open book that could be read at the same time as the first letter of the brand. A clean, essential graphic sign, perfect for dialogue with local but also international institutions.
Inselele Yokudweba: On reaching the milestone of its twenty-fifth anniversary, the Istituzione Sistema Biblioteche di Roma, felt the need to reflect its contemporary and accessible essence more effectively. A challenge of innovation and simplification accepted by Ragù Communication. The Rome-based studio has in fact conceived and designed a new brand identity with the power to fully convey the idea of an agile and modern institutional structure.
Ugqozi: In this new identity we find the book, already familiar from the historic logo - represented by the illustration of a closed book resting on its side - but with an important change: it is an open book, a powerful symbol of accessibility, because it is open and accessible to the entire Biblioteche network
Ubude Bephrojekthi: The project began in Rome in January 2021 and was delivered to the client in April 2021
Ukuhamba Kokusebenza: With the creation of a new identity with a more accessible, modern and inclusive design, a brand such as that of the public libraries of Rome has maximum impact, proving to be a powerful tool for the recognisability of the image of this service organised in a widespread network of branches throughout the Municipality of Rome. Users can therefore easily associate the visual identity with the service provided, recognise it and use it as a result.
Amapathenti: Istituzione Sistema Biblioteche Centri Culturali of the Municipality of Rome
Amalungu Eqembu: Creative Head: Martina Venettoni
Creative director & Art: Stefano Coccia
Head of Copy: Sara Dal Zotto
Senior art director: Alessandro Marchese Ragona
Senior art director: Andrea Venanzi
General manager: Giovanna Montani
Account supervisor: Cinzia Cecconi
Amakhredithi Ezithombe: Ragu Communication