Anlan Branding Ubunikazi Bomkhiqizo ngu-Haiwen Yang

Umdwebo Anlan Branding Ubunikazi Bomkhiqizo ngu-Haiwen Yang ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Wensimbi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

InsimbiIgrafikhi· 2023

Anlan Branding Ubunikazi Bomkhiqizo

ngu Haiwen Yang

Iklayenti: Anlan

Umnqobi we-Umklomelo Wensimbi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#141858

Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

Imibala

Ukuklama

Mayelana ne-Anlan Branding Ubunikazi Bomkhiqizo

I-Anlan Branding ubunikazi bomkhiqizo obudalelwe uhlobo lwezinsiza zobuhle. Ubunikazi budwetshwe ukuze buhlale bukwazi ukubonakala kalula kuzinhlelo ezahlukene lapho busetshenziswa khona. Uhlobo lwamagama lunemigqumo emikhulu ebuthakathaka, kanti izimo zezinhlamvu ngokuvamile zihlala zilula futhi zihlanzekile. Iphethini yembali edephulwe kunhlamvu u-A ibhekisela emqondweni wobuhle, kanti ukusika okunembile kunhlamvu u-A kuxhumanisa ubuchwepheshe nobuhle bezinto. Umbala oyisibuko sisicashile njengombala oyinhloko womkhiqizo. Ubunikazi busetshenziswa kuzinhlelo zezinto zokubhala nokuphakelwa, futhi imihlahlandlela isekela ukusetshenziswa okuhlala kuqinisekile.

Ukuqashelwa

Mayelana ne-Umklomelo Wensimbi we-A' Design Award

Anlan Branding Ubunikazi Bomkhiqizo iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Anlan Branding Ubunikazi Bomkhiqizo ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Anlan Branding Ubunikazi Bomkhiqizo iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
Izilinganiso Nokupakisha: The coordinated images were applied to all physical stationery system and package system.
Amathegi: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
Ubuchwepheshe Bokukhiqiza: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
Inselele Yokudweba: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
Ucwaningo: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
Ugqozi: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
Ubude Bephrojekthi: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
Ukuhamba Kokusebenza: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
Amapathenti: Shenzhen Baselab Technology Ltd.
Amalungu Eqembu: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
Amakhredithi Ezithombe: Shenzhen Baselab Technology Ltd.