The Zlin Region Umsebenzi Oyinhloko: Ubunikazi Bebhrendi ngu-Radoslav Dostal

Umdwebo The Zlin Region Umsebenzi Oyinhloko: Ubunikazi Bebhrendi ngu-Radoslav Dostal ungumnqobi ohlonishwa kakhulu womklomelo odumile we-2023 Umklomelo Webhulonzi we-A' Design Award Esigabeni Somncintiswano se-Igrafikhi.

IbhulonziIgrafikhi· 2023

The Zlin Region Umsebenzi Oyinhloko: Ubunikazi Bebhrendi

ngu Radoslav Dostal

Iklayenti: Zlín Region

Umnqobi we-Umklomelo Webhulonzi we-A' Design Award Esigabeni se-Igrafikhi

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Umnqobi Womklomelo Oqinisekisiwe

Qinisekisa Isimo Somklomelo se-#142959

Vakashela Isayithi Buka ku-A' Design Award Isitatimende Sabezindaba Ibheji Yomklomelo

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Ukuklama

Mayelana ne-The Zlin Region Umsebenzi Oyinhloko: Ubunikazi Bebhrendi

Umbhalo Wencwadi: I-Zlin Region iyibhrendi kanye nobunikazi obubonakalayo obudalelwe isifunda esiseRiphabhulikhi yaseCzech. Ubunikazi busekelwe esikwele, futhi amakhona amane amele izifunda ezine zomlando zesifunda. Isikwele sizungeza umklamo futhi futhi siphawula lapho ushintsho lwenzeka khona, njengoba izakhiwo namagama ephuma ngale kwemingcele yaso. Imibala ubumnyama, umhlophe, iphuzi elimnyama kanye neliphuzi elikhanyayo, futhi iphuzi likhombisa umbala wesiko lwe-Zlin. Ubunikazi buveza umoya wobuciko kanye nokusungula womabhizinisi wesifunda kanye nabantu baso.

Ukuqashelwa

Mayelana ne-Umklomelo Webhulonzi we-A' Design Award

The Zlin Region Umsebenzi Oyinhloko: Ubunikazi Bebhrendi iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. The Zlin Region Umsebenzi Oyinhloko: Ubunikazi Bebhrendi ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. The Zlin Region Umsebenzi Oyinhloko: Ubunikazi Bebhrendi iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Ngemuva Kokuklama

Iphakheji Yabezindaba

Ama-credit, amalungu eqembu nemininingwane yobuchwepheshe ehlinzekwe ngumklami.

Izici Ezihlukile: The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
Izilinganiso Nokupakisha: Digital
Amathegi: Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
Ubuchwepheshe Bokukhiqiza: The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
Inselele Yokudweba: Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
Ucwaningo: The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
Ugqozi: The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
Ubude Bephrojekthi: The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
Ukuhamba Kokusebenza: The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
Amalungu Eqembu: Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen
Amakhredithi Ezithombe: Photographer Julius Filip
Film maker Radim Vanous