Lucky Tiger Welcomes New Year Umfanekiso by Hsiao Yun Tseng

Lucky Tiger Welcomes New Year Umfanekiso by Hsiao Yun Tseng is a highly esteemed winner of the very prestigious 2023 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2023

Lucky Tiger Welcomes New Year Umfanekiso

by Hsiao Yun Tseng

Client: Kiwifruit Kiwi World

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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Verified Award Winner

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Colors

The Design

About Lucky Tiger Welcomes New Year Umfanekiso

I-Lucky Tiger Yamukela Unyaka Omusha ihlanganisa izimpawu ze-zodiac nezinto zesiShayina zokusika iphepha, okwenza umklamo ubukeke sengathi ubheka ngaphandle kufreyimu yefasitela, kuyilapho izilwane ezihlakaniphile zigingqa izinhlamvu zegolide ngaphandle, njengokungathi ziletha ingcebo. Ukusetshenziswa okuphelele kwemibala efana nentwasahlobo, ukushiya umbala obomvu wendabuko, nokwengeza izimbali nezitshalo eziningi, ngoba ukubiza kwezimbali nenhlanhla kuyafana (ezindaweni ezikhuluma isiShayina), kubonakala sengathi lo nyaka unenhlanhla ingcebo.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

Lucky Tiger Welcomes New Year Umfanekiso iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. Lucky Tiger Welcomes New Year Umfanekiso ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. Lucky Tiger Welcomes New Year Umfanekiso iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Chinese zodiac combines traditional Chinese paper-cutting as elements, adopts novel colors to escape the traditional red system, and focuses on the image of spring, and integrates a large number of flowers and plants to imply the concept of "Harvest", indicating to make a fortune!!
Dimensions & Packaging: Postcard: 105mm x 148mm 400P thick card
Spring Festival couplet: 150mm x 150mm
Red Packet: 95mm x 90mm
Tags: New Years, festivals, greeting cards, blessings, red envelopes, zodiac signs, tigers, paper-cuts, illustrations
Production Technology: Illustrator software rendering, combined with photoshop image material synthesis.
Digital printing is adopted to faithfully present the performance of the illustration itself.
Design Challenge: Combine the image of a tiger with the concept of paper-cutting, simplify the shape but have richness, and match some traditional festive elements, so that the whole integrates modern and traditional aesthetics
Research: New Year's blessing is a traditional custom, using the combination of zodiac signs and illustrations to convey good luck and maintain the value of the custom.
Inspiration: Originating from traditional Chinese festivals, it celebrates the beginning of the year, and uses the zodiac represented by the year as the auspicious beast, symbolizing good luck, bringing good luck and wealth to everyone, and sending good blessings to everyone.
Project Duration: Draw in January 2022, complete in February 2022, and send a postcard to congratulate
Operation Flow: It is printed with auspicious symbols, so that those who receive blessings can feel it, so as to get good luck!!
Patents: Copyrights belong to Hsiao Yun Tseng,2022
Image Credits: Image #1 : Illustration Hsiao Yun Tseng 2022.
Image #2 : Illustration Hsiao Yun Tseng 2022.
Image #3 : Illustration Hsiao Yun Tseng 2022.
Image #4 : Illustration Hsiao Yun Tseng 2022.