A Inc Ubunikazi Benkampani by Yu Morisawa

A Inc Ubunikazi Benkampani by Yu Morisawa is a highly esteemed winner of the very prestigious 2023 Umklomelo Wensimbi we-A' Design Award in Igrafikhi Competition Category.

InsimbiIgrafikhi· 2023

A Inc Ubunikazi Benkampani

by Yu Morisawa

Client: A Inc

Umklomelo Wensimbi we-A' Design Award Winner in Igrafikhi Category

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Verified Award Winner

Verify Award Status for #145279

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Colors

The Design

About A Inc Ubunikazi Benkampani

I-A Inc uhlelo lobunikazi benkampani olwenzelwe inkampani esuselwa eTokyo. Ubunikazi bakhelwe ngokugxile kuhlamvu olulodwa u-A olwakhiwe ngemigqa enemibala. Imigqa imelela amandla nethuba lomuntu ngamunye ohlangene nenkampani. Imigqa egqagqene ibonisa ukuthi inkampani ibunjwa kanjani ngokwehlukahlukana kwezinto ezithandwayo. Ubunikazi busetshenziswa emakhadini ebhizinisi nasemvilophini, futhi umuntu ngamunye angakhetha umbala amthandayo. Imibala yemvilophu ingalinganiswa nabamukeli. Uphawu lwenkampani luyacindezelwa ukuze imibala eqinile igcinwe ithambile.

The Recognition

About the Umklomelo Wensimbi we-A' Design Award

A Inc Ubunikazi Benkampani iwinile uMklomelo Wensimbi we-A' Design Award, ukwaziswa okuhloniphekile okunikezwa imiklamo emihle ehlangabezana nezidingo zobungcweti nezemboni ezilindelekile ezimpahleni ezihlelwe kahle. Abawinile beNsimbi babonisa ikhono elikhulu, ubungcweti obuphezulu, ukuqonda kochwepheshe namandla okudala abadali babo. A Inc Ubunikazi Benkampani ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo esebenzayo nenezinto ezintsha. Lo mklamo owinile uMklomelo Wensimbi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu zemboni futhi unezimfanelo zobuchwepheshe ezifanelekile ezihlanganiswe nolwazi nethalente. A Inc Ubunikazi Benkampani iyahlonishwa ngenxa yokucophelela kwayo futhi ihlelelwe ukulethela izinguquko zomgangatho wempilo ezisiza ukwenza umhlaba ube yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.
Dimensions & Packaging: Business card
Width91mm, Height55mm

Envelope
Width235mm, Height120mm
Tags: limitless energy, potential, a range of colors, stripes, diversity
Production Technology: In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
Design Challenge: Design a single letter A as a logo.
Research: I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate.
Inspiration: Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.

The meanings invested in the logo are

1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences.
Project Duration: Completed in Tokyo in 2020. Since then, we have continued to refine it.
Operation Flow: Understanding of identity
Company motivation
Visualization of company image
recruiting
Image Credits: Photographer / Ryo Yasumoto