Wonderland Fruit Umsebenzi Wokuqukethwe: Umdwebo Wephakheji by Chia-Liang Lin

Wonderland Fruit Umsebenzi Wokuqukethwe: Umdwebo Wephakheji by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 Umklomelo Webhulonzi we-A' Design Award in Igrafikhi Competition Category.

IbhulonziIgrafikhi· 2023

Wonderland Fruit Umsebenzi Wokuqukethwe: Umdwebo Wephakheji

by Chia-Liang Lin

Client: Huzhou University

Umklomelo Webhulonzi we-A' Design Award Winner in Igrafikhi Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wonderland Fruit Umsebenzi Wokuqukethwe: Umdwebo Wephakheji

Umbhalo Wencwadi: I-Wonderland Fruit iwuchungechunge lwemidwebo yephakheji eyenzelwe imikhiqizo yezithelo. Imidwebo isebenzisa izinto zobuciko bendabuko baseShayina, njengezindlu eziphakeme, amakhwane, kanye namafu enhlanhla, ukuze kucace umoya wezwe lezinganekwane. Imibalabala ilandela umbala walo lonke uhlobo lwesithelo, ukuze umdwebo nomkhiqizo kuhambisane ekubukekeni nasesitayeleni. Imibala ethambile isetshenziselwa ukuhlanganisa isitayela sokubuka esidabuko nesanamuhla. Uchungechunge lwakhiqizwa ngokusebenzisa i-Adobe Photoshop ne-Illustrator, futhi ikhasi ngalinye lilinganiselwa ku-297 ngo-420 amamilimitha.

The Recognition

About the Umklomelo Webhulonzi we-A' Design Award

Wonderland Fruit Umsebenzi Wokuqukethwe: Umdwebo Wephakheji iwinile uMklomelo Webhulonzi we-A' Design Award, ukwaziswa okuhloniphekile kakhulu okunikezwa imiklamo ephawulekayo eyehlukaniswa ukudala, ubuhlakani nobukhali bengqondo. Abawinile beBhulonzi yimisebenzi enobuchule obukhulu nedala ngokumangalisayo eqinisekisa isipiliyoni esibanzi, umcabango nobuhlakani babaklami babo. Wonderland Fruit Umsebenzi Wokuqukethwe: Umdwebo Wephakheji ilindeleke ukuba ibe yinto exatshwa kakhulu, edunyiswayo nethandwayo, enobungcweti obuphawulekayo nezinto ezintsha. Lo mklamo owinile uMklomelo Webhulonzi we-A' Design Award uhlanganisa izindlela ezinhle kakhulu ebuciko, esayensi, ekuklameni nasebuchwepheshe futhi uhamba phambili ngenxa yokunaka kwawo imininingwane. Wonderland Fruit Umsebenzi Wokuqukethwe: Umdwebo Wephakheji iyanelisa izidingo ngokumangalisayo, ithinta izifiso, iheha imizwa futhi ikhanga ukufuna ukwazi.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Wonderland, Fruit, Wonderland Friut
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration: The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Project Duration: This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU